WASHINGTON, DC (PRWEB) April 26, 2004 -
At a time when the strategies are emerging that will shape homeland security for decades to come, KMD Media LLC today announced the launch of HSToday. The magazine, which will debut this May, is the first publication to provide strategic insight and analysis into the policy, structure, politics and priorities of the $100 billion homeland security market.
HSToday will focus on the strategy and standards of the Department of Homeland Security, the 3rd largest government Cabinet in the United States. The magazine will premier with an inside look at the procurement system and acquisition priorities of the Department of Homeland Security, the challenge of securing AmericaÂs largest sporting events and a look at the evolution of computer hacking into a profit-driven menace.
HSToday will debut with a controlled circulation of 28,000 policymakers, managers and officials with homeland security responsibilities at the national, state and local levels. The magazine provides advertisers with a highly relevant and timely platform to communicate their homeland security message. Advertising support is expected from the leading solution providers in surveillance and intelligence, systems integration, communications, training, security and protection, information assurance, and response management.
Management Team Combines Homeland Security and Magazine Experience
KMD Media also announced the appointments of David Silverberg to Editor of HSToday, Linda Andersen to Associate Publisher of the magazine, Mary Wood to Circulation Director, and Michelle Wandres to Production Director.
With more than 20 years of publishing experience, Silverberg will oversee editorial direction and content of HSToday. He was formerly with Homeland Defense Journal magazine as founding Editor. Previously, Silverberg has reported for Defense News, covering international trade and technology issues, Armed Forces Journal International as editor-at-large, and managing editor of The Hill covering Congress. He has also authored the book Congress for Dummies, published in October 2002, as part of the popular Dummies series, as a comprehensive and accessible guide to the US Congress. His writing has appeared in a variety of magazines from the popular to the academic including The Annals of the American Academy of Political and Social Science.
Silverberg said, ÂHSToday will take coverage of homeland security to a new level based on the lessons learned from extensive experience in this changing field. This new magazine is particularly timely now that the Department of Homeland Security and the state and local community have had a year to mature and organize themselves. WeÂll be delivering the right kind of information to policymakers throughout the community.Â
A 25-year publishing veteran, Andersen will oversee sales, marketing and public relations of HSToday. She has held senior publishing management positions, and served as a founding partner and Chief Revenue Officer of the first and largest online advertising and marketing services network of B2B websites. As a former Senior Sales Director at CMP Media, Andersen obtained exclusive and lead market shares for the companyÂs publications, including Information Week, and managed new revenue streams for CMPÂs Group Publishers.
Andersen said, ÂWhile the need and expected growth in the homeland security market is unprecedented, industry has been waiting for the federal and local governments to come out with a uniform strategy and standards before investing their marketing resources in this enormous business opportunity. HSToday enters this market at precisely the time when the government begins to move closer to its goal of providing a clear and cohesive blueprint for meeting our nationÂs security needs. The magazine will be at the center of homeland security strategy and policymaking and provides industry with a powerfully-timed opportunity for exposure.Â
With over 25 years experience in publishing operations and marketing, Wood will oversee all circulation initiatives and projects for HSToday. She served as general manager of a national publishing company, overseeing operations and business development. Wood also has experience as assistance director/director of business processes and database marketing and held the position of vice president of marketing.
With over 25 years of publishing experience in magazine design and consulting, Wandres will oversee layout and production of HSToday. As owner of Publishing Solutions, a full service digital design, production and prepress company, she was at the forefront of the desktop publishing revolution. Hers was one of the first service bureaus to open in the Washington Metropolitan area, offering desktop publishing and output services for clients. Wandres is expert in all applications relating to the design, printing and prepress processes. She also has an extensive knowledge of marketing design, print production, traditional as well as digital prepress, and both sheet-fed and web printing processes.
More Information About the Magazine
Information about premium positions, charter advertiser discounts and value-added programs at HSToday are available by contacting the magazineÂs Associate Publisher, Linda Andersen, at 978-448-3932 or by e-mail at firstname.lastname@example.org. Information about custom publishing opportunities targeted at homeland security policymakers is also available by contacting her. Subscription information is available on the web at http://www.hstoday.us.
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