Zona Design's Identity and Promotion Package for The New History International Programming Block,"Military History"

History International returned to Zona Design for an identity and promotion package, which includes a :10 open, promotion tools, promo close, transitions and line-up menus, for its new primetime programming block Military History." The two-evening weekend block, launched in April, will air Saturdays and Sundays from 8pm to 12 midnight ET/5pm to 9pm PT, and presents a wide range of programming on military history, military events and important military figures, subjects which have always been a vital part of the international historical focus that is the hallmark of History International.

New York, NY (PRWEB) April 25, 2004 ---History International returned to Zona Design for an identity and promotion package, which includes a :10 open, promotion tools, promo close, transitions and line-up menus, for its new primetime programming block Military History." The two-evening weekend block, launched in April, will air Saturdays and Sundays from 8pm to 12 midnight ET/5pm to 9pm PT, and presents a wide range of programming on military history, military events and important military figures, subjects which have always been a vital part of the international historical focus that is the hallmark of History International.

Zona Design, the New York-based motion design and branding studio, took great care with the images it chose for the design of this identity and promo package - creating powerful art in motion for Military History" in the process.

The Zona team chose to create a vibrant global view using military equipment - tanks, battleships, planes, trucks - and their motion. This strong military iconography combined with technical diagrams, and the stenciled typography so closely identified with military equipment and supplies, was then layered over 3D map-like environments based on stripes -- from generals bars to camouflage tactics, from runways to advance linear directions -- which created perspective and helped with transitions. We strove for a bold, international feel which would evoke the military experience on both sides of the Atlantic," explained Zona Creative Director Zoa Martinez. We also chose an authentic Army-Navy store color palette to which we added metal, grit and mud to create a strong graphic which we can expand as the package expands," she added. The Military History" logo was supplied by the channel.

"When it came to choosing a highly creative design team for 'Military
History there was only one choice, Zona Design, said Timothy Nolan, Director Special Projects The History Channel Consumer Marketing. Branding a block of all military programming needed to be unique and exciting, but sensitive. Zona's vision was to keep everything 'techy, which kept true to our male demo. The design and entire package received rave reviews both internally and externally."

In addition to Creative Director Zoa Martinez, Zonas seasoned team, known for its distinctive and effective designs, included Executive Producer Dennis Fluet; Senior Designer Mark Lee; 3D Maya Animator Carlos Molinas; Visual Effects Compositor/Designer Keith Kin Yan. Zona Design utilized Adobe After Effects, Photoshop and Illustrator and Maya in the execution of this project.

The visuals are underscored by Megatrax: Impact Trailers Vol. 1: MX139: Track 17: Soldier X. There was no audio mix.

"Military History" programming includes documentary specials and series, seen from an international perspective, which reflect the continued interest in historical programming, and will include Arms In Action," Century of Warfare," Great Spy Stories," Foot Soldier," Sworn to Secrecy," Clash of Warriors," Military Blunders," and a variety of one-hour specials.

History International, which launched in 1998, is a domestic network of The History Channel that looks at history and culture from an international perspective. In the second quarter of 2004, The History Channel plans to launch a new channel devoted to the important and growing Hispanic audience, The History Channel en español.

Zona Design, founded in 1999, is an award-winning multi-disciplined design and branding studio, creating distinctive identities and motion branding solutions for all points of contact with the audience for television, programming, entertainment and advertising companies, domestically and abroad. The companys portfolio includes high profile projects for AOL Time Warner Networks (HBO, Court TV, Cinemax), A&E Networks (A&E, The History Channel, History International, and Biography Channel), Discovery, Discovery Health Channel, NBC, Bravo, IFC, Encore Media Corporation (STARZ!, STARZ Theater), Disney/ABC Cable (ESPN Networks, ESPN International, SoapNet), Rainbow Programming (AMC/American Movie Classics) and Oxygen Media, among others.

Zona Design, Inc. is headquartered in the Empire State Building, 350 Fifth Avenue, Suite 321, New York, NY 10118. For additional information, or to see a reel, contact VP/Executive Producer Dennis Fluet at dfluet@ZONAdesign.com or by phone (212) 244-2900 or fax (212) 244-3101. Visit the ZONA Design web site at http://www.Zonadesign.com