Klatu Introduces Overture Optimization Service

Klatu's eCom e-commerce services adds the integration of Overture listings and product placement to its services portfolio. Overture is a well-known placement engine that aligns the interests of consumers and paying advertisers.

(PRWEB) April 27, 2004 --Overture offers a full suite of Internet search products and search-related services through its worldwide distribution partners, including major Web portals, ISPs and other heavily trafficked destination sites.

Klatu's Overture Optimization Service will assist companies that license its e-commerce platform to intelligently promote products through Overture. A company can achieve top placement in the sponsored search results of many of the world's leading search engines, portals and browsers.

In the Americas, these include AltaVista, AllTheWeb, AskJeeves, Enhance, FAST, FindWhat, HotBot, LookSmart, Lycos, Overture, ScrubTheWeb, TEOMA, Yahoo! Search, and Kanoodle. Overture Europe reaches AOL, MSN, FreeServe, Tiscali, Wanadoo, Freenet.De, AskJeeves and Lycos. Overture Asia reaches AltaVista, NikkeiNet, Yahoo Japan, Dau, Dream Wiz, FreshEYE, MSN and Cafesta.

Maximizing ROI through Overture requires constant attention and maintaining optimal positioning of the products in your Overture catalog. The efficient and proper setup and management of an Overture account are critical to achieve success with any pay-per-click (ppc) campaign. Klatu's service will help to ensure optimal results. A properly managed Overture account can be a very powerful search engine marketing tool for a business.

About Overture
Overture Services, Inc., a wholly-owned subsidiary of Yahoo! Inc., offers essential marketing services for companies doing business online. The company's search-based products and tools help businesses connect with highly motivated customers. Overture is based in Pasadena, Calif., with U.S. offices in New York, Chicago and San Mateo, Calif. The headquarters for Overture's non-U.S. business is in Ireland, with offices across Europe, Asia, and Australia. For more information about Overture, visit www.overture.com. Overture is a service mark of Overture Services, Inc.

About Klatu
Klatu delivers complete international e-commerce business solutions throughout Latin America. Since 1999, Klatu Inc. has focused on IT and Consumer Electronics resellers and is the only international ASP solution provider. eCom, the underlying engine integrates CNET's highly structured content and images with pricing and availability information from major supply chain partners. The functionality includes product pricing and availability, multiple payment methods, a pricing engine, product filtering, multiple INCOTERM pricing, landed-cost pricing, multiple languages, and currencies. The resulting solution is powerful, affordable, and easily customized to a customer's requirements. For more information, please visit www.klatu.net or e-mail us at info@klatu.net

Trademark Info
AltaVista, AllTheWeb, AskJeeves, Enhance, FAST, FindWhat, HotBot, LookSmart, Lycos, ScrubTheWeb, TEOMA, Yahoo! Search, Kanoodle, AOL, MSN, FreeServe, Tiscali, Wanadoo, Freenet.De, Lycos, NikkeiNet, Yahoo Japan, Dau, Dream Wiz, FreshEYE, and Cafesta are the intellectual property of their respective corporate owners.