East Bay Business Owner Provides Marketing Tips on National Teleseminar

Elizabeth Kearney, Ph.D. joined three other well-known business leaders as a member of the Principal Women in Business Teleclass panel, "Marketing Your Small to Medium Sized Business on a Budget."

(PRWEB) April 27, 2004 --Some 300 women business owners from throughout the United States recently participated in a national teleconference entitled, "Marketing Your Small to Medium Sized Business on a Budget." The teleclass which was sponsored by the Principal Financial Group was moderated by Delia Passi, former publisher of WORKING WOMAN and President of Medelia Communications.

The panelists, Liz Goodgold, CEO/Chief Nuancar for The Nuancing Group; Ellen LaNicca-Albanese, President and founding partner of Patrice Tanaka & Company, Inc., and Dr. Elizabeth Kearney, President and founder of Kearney & Associates: The Experts' Alliance of San Leandro, CA, shared marketing advice on strategically positioning your company in today's marketplace and cultivating long-term business relationships.

These successful business owners covered three key topics: how to build your brand, generate leads, and build credibility with limited funds; effective and creative ways to reach your target markets; and practical and cost-effective techniques to attract new business.

They provided information that they share with their clients and approaches that they used to build their own companies, and they are willing continue sharing for those who would like to subscribe to their newsletters. Liz Goodgold invited participants to subscribe to her monthly newsletter, Duh Marketing, and Dr. Kearney made the same offer to those interested in receiving her monthly business-focused eNewsletter ACTION LINE actionline@earthlink.net).