Google Leads Search Driven E-Commerce Market

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The search driven e-commerce market is predicted to exceed $92 billion by 2008, as search engines rapidly become the top medium for reaching consumers online, according to a new report on search leader Google, Inc. by market intelligence firm, Random Secrecy.

Market intelligence firm Random Secrecy (http://www.randomsecrecy.com) today announced the release of its report on Google, Inc., with detailed market analysis metrics showing Google’s leadership position in the Search & Buy e-commerce market.

Google’s dominance in the Search & Buy E-Commerce Market is driven by its exceptional estimated revenues for the past three consecutive years, 2001 – 2003, as it enjoys the strongest growth in user base. Advertisers have adopted Google as a “must have” to expand their reach amongst target audiences, most of whom are using the search engine.

As the market leader, Google has redefined the landscape in its core competency and is breaking the paradigm by search enabling e-commerce. The search platform promises to grow into a competitive venue amongst advertisers eager to take advantage of measuring ROI on advertising dollars as well as reaching greater audiences. The company has catapulted to the top of an intensely competitive market for paid inclusion, and search advertising dollars. Google is leading the market substantially due to its wide-ranging reach, and the effortless usability of their self-serve advertising tools. Random Secrecy predicts the use of search technologies exclusively for e-commerce purchases will exceed $35 billion in 2004, estimates the total market size will top $92 billion by 2008.

Google's prominence is largely due to growth in advertisers eager to embrace search based advertising to reach the millions using its search engine. The online search advertising industry as a whole grew substantially in 2003 as use of search to locate information, goods, and services increased. The three major search providers, led by Google, included Yahoo and MSN, saw a marked jump in revenues due to this trend.

Random Secrecy's metrics are generated in real-time by proprietary algorithmic software deriving empirical market and econometric data. For more information on Random Secrecy's report, visit http://www.randomsecrecy.com or call (415) 315-1617.

About Random Secrecy

Random Secrecy, Inc. is a market intelligence firm leveraging a proprietary software technology platform to aggregate economic and market data to develop metrics forecasting growth areas in the Internet e-commerce marketplace. For more information, contact Random Secrecy, Inc. Voice: (415) 315-1617. Email: press@randomsecrecy.com. Web: http://www.randomsecrecy.com. Random Secrecy™ and Counteranalytics™ are trademarks or registered trademarks of Random Secrecy, Inc. Google™ is a trademark of Google, Inc. All other marks are trademarks or registered trademarks of their respective owners.

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