ScentAir Technologies Integrates Scent Systems with X3D Technologies Offering a New 3D Scentsory" Advertising Medium for In-Store Digital Signage Networks

Follow your nose to ScentAir Technologies booth #3871 at the FMI (Food Marketing Institute) May 2 -- 4 at McCormick Place, Chicago, IL. ScentAir will display new-patented scent systems emitting fabulous food scents as a new medium for brand marketers and retailers to promote category and brands. ScentAir together with X3D Technologies, a glasses-free 3D digital signage company, will show for the first time, a three-dimensional flat panel screen integrated with scent.

Chicago, IL (PRWEB) April 29, 2004 --- Follow your nose to ScentAir Technologies booth #3871 at the FMI (Food Marketing Institute) May 2 -- 4 at McCormick Place, Chicago, IL. ScentAir will display new-patented scent systems emitting fabulous food scents as a new medium for brand marketers and retailers to promote category and brands. ScentAir together with X3D Technologies, a glasses-free 3D digital signage company, will show for the first time, a three-dimensional flat panel screen integrated with scent. The system will emit the scent of certain brands as consumers watch commercials in a three-dimensional format for products having scent such Dash fabric softener, Meijer Chocolate, Pepsi, and Herbal Essence Shampoo. This patented scent technology emits scent in a clean, controllable way across a 200 square foot area in front of the 3D advertising display. This is a significant inflection for the advertising industry," says Myles Owens, X3D chief executive officer. Integrating out-of-the-screen 3D visuals with the 4th dimension of scent is an extraordinary achievement. Advertisers are simply enthralled by the impact our combined products deliver!"
This allows brand marketers to advertise and sample the scent of their product in-store without opening the package," says Forrest Fleming, ScentAir chief executive officer. Scent samples new products without tasting, increases brand and category sales, and enhances the retail environment," adds Fleming.

ScentAir Technologies, the leader in providing scent marketing and scent sampling for retail/brand applications, offers patented scent systems proven to increase category/brand sales and enhance the appeal of retail environments. These systems release high quality scent in a subtle, clean and controllable way, without the use of sprays, aerosols or heated oils.

For additional information contact Mary Reardon 805-964-2424, email: mreardon@scentair.com , www.scentair.com
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