Maarten van Bokkel, Managing Director of leading Australian Search Engine Optimisation company, Kookaburra Technological Consulting, provides Bard Papegaaij with some fresh insights on chasing better rankings with leading search engine Google.

Web Site owners looking for an edge with the new Google will appreciate Bards Paper Chasing Google." which is now a free download from the Kookaburra Technological Consulting website at http://www.kookaburra-tc.com.au

(PRWEB) April 30, 2004 -- Maarten van Bokkel, Managing Director of leading Australian Search Engine Optimisation company, Kookaburra Technological Consulting, provides Bard Papegaaij with some fresh insights on chasing better rankings with leading search engine Google.

Web Site owners looking for an edge with the new Google will appreciate Bards Paper Chasing Google." which is now a free download from the Kookaburra Technological Consulting website at http://www.kookaburra-tc.com.au

In the face of changes to the way Google decides who ranks well and who doesn't, Queensland based Web Optimisation expert Maarten van Bokkel shares some of his recent experiences and opinions on optimising for the Search Engine giant.

Google, whilst conceding substantial market share to MSN and Yahoo in recent months still commands a huge 35% of all search engine traffic to Web Sites. And despite an increasingly complicated algorithm and ever more frequent changes in how they rate web sites, Maarten shows it is still possible to rank well with the Search Engine.

Bard quotes Maarten on 'Stemming':

"... Google has been working on changes in the way it matches keywords. Previously, the main method of matching was the use of literal keywords: a website was shown if it contained the words exactly as they had been typed in in the query... Now there is evidence that all kinds of grammatical variations are now recognised and brought back to the neutral stems of the words involved. Laughed", Laughter", Laughing", Laughingly" can all be brought back to Laugh", for instance, and anyone using any of the variations will now find websites that would previously not show up. There are some indications that Google is also working on tackling spelling errors by recognising miss-spellings and 'ironing them out, but this is probably still in an experimental stage, since the effects have not been consistently confirmed by our tests."

Maarten on what Google wants:

"... many SEO techniques and tricks based on the frequent repetition of words and phrases will no longer work. On the contrary, repeating words too often will reduce the relevance of those words in the eyes of Google. To achieve high rankings websites will have to be optimised using as many related words as possible. Starting by identifying the central words and phrases you want your website to be found under, you will have to be creative and come up with as many different ways of saying the same thing as you can think of. By using 'supportive words, alternative ways of phrasing and lots of synonyms, you might be able to boost your rankings. Diversification, rather than repetition, is the new motto. "

For more of Maarten's insights and observations, don't miss the paper 'Chasing Google' which will be available for free download from Friday 30th April.

To receive a free copy of the paper go to the KTC website at http://www.kookaburra-tc.com.au

With customers being ushered to the web sites of organisations who rank well with Google, now's the time to cut to the chase!