SEXITECTURE is changing the way you think about chairs

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• SEXITECTURE: The female body graced by architecturally inspired furniture, a new concept in coffee table literature by Jed Darland is released today to promote design as it relates to human scale. • Darland, who received his Bachelor of Architecture from Carnegie Mellon University in December of 2003, launched SEXITECTURE LLC to create a venue for the future generation of designers to showcase achievements in their field. • The first-ever coffee table book published in a frame-lid box, allows the reader to display his or her favorite photograph in the lid or in any standard 8” x 10” frame, transforming the coffee table book into a beautiful piece of decorative art. • Only 10,000 SEXITECTURE limited edition books are available for sale, each with a certificate of authenticity signed and numbered by the author. Books will be sold in sequence online at http://www.sexitecture.com.

SEXITECTURE LLC announces the release of its first photography book, SEXITECTURE: The female body graced by architecturally inspired furniture. Bound in a black leather-grain frame-lid box, the beautiful black and white images printed on stand-alone plates depict an important aspect of design. The release of this new concept in coffee table literature precedes author and Bachelor of Architecture Jed Darland’s commencement at Carnegie Mellon University on May 16th. The book is a measure of SEXITECTURE’s commitment to quality, design innovation as well as a catalyst for its ultimate goal, contributing to a better Built Environment.

SEXITECTURE: The female body graced by architecturally inspired furniture will raise awareness of the importance of design as it relates to human scale, and remind readers to be conscious of their surroundings, where they live, where they work, and most importantly, where they sit.

Starting today, SEXITECTURE: The female body graced by architecturally inspired furniture is available at the SEXITECTURE website, http://www.sexitecture.com. The limited edition book retails for $100.00.

In addition to captivating photographs, SEXITECTURE: The female body graced by architecturally inspired furniture features an introduction and commentary describing the process and the concept behind the series.

Organized on sturdy 8” x 10” plates, the fifty black and white images were inspired by the work of true photographic geniuses, Richard Avedon, Herb Ritts, Helmut Newton, and Edward Weston. The series captures the relationship of the human form and many popular furniture designs from the past one hundred years. Furnishings featured in the book include pieces by Charles and Ray Eames, Ludwig Mies van der Rohe, Harry Bertoia, Pierre Paulin, as well as the prototype body-conforming Kendall Bench featured on the SEXITECTURE website.

SEXITECTURE: The female body graced by architecturally inspired furniture was envisioned by Darland, motivated by the innovation of countless architects, artists, sculptors, and designers. This is SEXITECTURE’s first book, and the beginning of a nationwide demand for good design. Darland urges designers to pay careful attention to the occupants for whom they design, and notes in the introduction, “Once the chairs are designed correctly, everything else, including the city plan will fall appropriately into place.”

Darland promises to create a venue for the future generation of designers to showcase achievements in their field. SEXITECTURE is currently accepting portfolios and resumes from artists and designers who express an understanding of the human scale and its importance in design. Getting to the root of the issue, Darland insists, “If we design by thinking first of the scale of the human body, the only constant in an ever-changing world, then urban design, industrial design and architecture will start a trend of building better communities.”

Display your favorite photograph in the cover

SEXITECTURE: The female body graced by architecturally inspired furniture is the first book ever published that offers buyers a beautifully lined, high quality frame-lid box that will ensure this collector’s item stays on the coffee table and off the shelf. All fifty black and white photographs are printed on durable 8” x 10” plates and fit in the lid of the custom box. The reader can easily display one of his or her favorite photographs, rotate them weekly, or hang any number of the plates around the house in standard 8” x 10” frames, all while keeping the collection dust-free.

Limited Edition: only 10,000 books in print

Each copy of SEXITECTURE: The female body graced by architecturally inspired furniture contains a certificate of authenticity signed and uniquely numbered by the author. The limited edition frame-lid box is available only while supplies last, and is distributed in sequence on a first-come first-serve basis.

First in a Series

A hard-back edition of SEXITECTURE: The female body graced by architecturally inspired furniture, will be available in time for the 2004 holiday season, and SEXITECTURE’s future publication, SEXITECTURE: The Eames Gallery, promises to provide an opportunity for people across all disciplines of design and architecture to get involved. Darland hopes to bring together the brilliant minds of art and design with today’s industry leaders in architecture, industrial, and urban design.

Timeless manual photography assembled quickly with digital technology

Chosen from a series of over three thousand photographs by Darland and fellow photographer John Herrington, the images chosen for the book are all full frame black and white photographs, captured by either of two Nikon™ manual 35mm cameras. In order to maintain an artistic portrayal of design as it relates to human scale, the ageless quality of black and white photography served as the perfect medium. The negatives were scanned into a Macintosh™ G4, manipulated in Adobe™ Photoshop™ to remove dust and scratches, and formatted in Adobe Illustrator™ before the book was sent to press.

Corporate sponsorship made the San Francisco photo shoot a success

A number of the photographs included in the book were taken at SEXITECTURE’s studios in Pittsburgh, Pennsylvania, while others were taken during a photo shoot in the Pacific Heights neighborhood of San Francisco. Corporate sponsorship for SEXITECTURE: The female body graced by architecturally inspired furniture created an unforgettable experience throughout the four-day affair.

International Orange Spa Yoga Lounge

Provided a beautiful backdrop for the photo shoot in San Francisco. Their sunlit yoga space, lounge, outdoor patio, and architectural detailing served as excellent backdrops for the series. As an added bonus, their well trained, motivated, professional staff provided our models with relaxing massages the day of the shoot.

The Magazine Furniture Showroom

Provided over fifty pieces of beautiful furniture including delivery throughout the day of the shoot. Pieces by Le Corbusier, Pierre Paulin, Eileen Gray, Charles and Ray Eames and Isamu Noguchi are a sample of their incredible collection of modern furniture.

Vivande Porta-Via

Celebrity chef Carlo Middione and his wife Lisa invited the models to counter seats for dinner at the cafe upon their arrival in San Francisco, and provided unbelievable catering and box lunches for the crew throughout the day of the shoot.

Arkitektura In-Situ

Provided several beautiful pieces of furniture the day of the shoot including pieces by Ludwig Mies van der Rohe, Richard Shultz, and Charles and Ray Eames.

Bauer’s Limousine

Provided the SEXITECTURE crew with supplemented limousine and airport service throughout the San Francisco event weekend.

Fresca Peruvian Cuisine

Provided a delicious Peruvian dinner for the entire crew the weekend of the shoot.

Oscar’s Photo Lab

Provided a discount on contact sheets and film processing with a quick turnaround.

Adolph Gasser’s, Inc.

Provided paper backdrops and additional photographic equipment for the shoot. The unused paper was donated, on their behalf, to a local non-profit organization that benefits local young artists.

Zinc Details

Provided furniture for the shoot, including the Panton chair designed by Verner Panton.

Big Pagoda Company

Provided furniture for the shoot.

Past Perfect

Provided furniture for the shoot.

Book Specs

—Limited edition: only 10,000 copies available

—56 individual front-and-back plates depicting 50 unique b&w photos

—Certificate of authenticity signed and numbered by the author

—9" x 11" x 2”

—US; $100.00, Frame-lid box. Canada; $140.00, Frame-lid box.

—ISBN 0-9752616-0-6

—Available May 14th, 2004

About SEXITECTURE LLC

SEXITECTURE LLC, founded in November, 2003 by Darland, aims to raise the bar of acceptable design in order to contribute to a better Built Environment. Attuned to the exponential increase in the rate of new technology, SEXITECTURE reminds everyone that although the world around us changes quickly, the basic fundamentals of design remain constant, most importantly the scale of the human body. Visit us on the web at http://www.sexitecture.com.

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