nParallel to Redesign Footwear Merchandising for Gander Mountain
nParallel is Creating a New Focal Point for Footwear Presentation and Sales
MINNEAPOLIS - May 4, 2004 - nParallel announces that it has been selected by Gander Mountain to redesign the footwear area in its retail stores. Headquartered in Minneapolis, Gander Mountain (www.gandermountain.com) is an outdoor retailer that specializes in hunting, fishing and camping. It currently owns and operates 67 stores in 9 states. The nParallel program includes strategic brand interpretation, environmental and fixture design, graphics production, fabrication, warehousing and shipping, and installation.
As we add more stores and introduce our big-box format, we are learning how to adapt merchandising to improve product presentation to customers in larger stores," says Andy Carlin, Gander Mountain regional vice president. We chose nParallel, based on their track record with other clients, to deliver a solution that makes footwear stand out and helps us capture greater market share."
Our goal is to craft a comprehensive communication system that provides a focal point for footwear merchandising, supports customer self-service, and accommodates and categorizes the growing number of ever-changing SKUs in the department," says Tom Van Hercke, president and chief brand strategist, nParallel.
About nParallel
Brand marketers and retailers know that store designs, merchandising systems and tradeshow displays enhance the brand experience, engage customers and drive sales -- if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (www.nparallel.com), the brand communication, merchandising strategy and display company -- a new firm with twenty years of creative achievement. Whether the venue is a retail store, mobile marketing or a tradeshow, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production and the budget bottom line. Seeking uncompromised excellence? Call 952.886.7140.
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