Latest Evolution in Wireless Communication is Phonecasting

The latest buzz in wireless communications is phonecasting - a mobile form of blogging that uses a simple publishing tool to broadcast wireless content to multiple cellular phones at once. Previously, mobile content was limited to what phone companies chose to present. Now individuals and small businesses are phonecasting to bring their own content to the wireless community.

SAN DIEGO, CA (PRWEB) May 3, 2004 --The latest buzz in wireless communications is phonecasting - a mobile form of blogging that uses a simple publishing tool to broadcast wireless content to multiple cellular phones at once. Previously, mobile content was limited to what phone companies chose to present. Now individuals and small businesses are phonecasting to bring their own content to the wireless community.

"Phonecasting is the democratization of mobile broadcasting" says Jason Brook, CEO of Phonecaster, http://www.phonecaster.com. "Anyone can broadcast messages to people who have signed up for their brand of information. Everyone is getting in on it, from Fortune 500 companies to club promoters to individual eBay auctioneers." Like blogging, phonecasting connects people to information by choice-users sign up to receive specific types of content on their cell phone.

This movement is catching on because it's easy to use and broadcasters see immediate results. "Phonecasting is inexpensive media-individuals use the same technology as big corporations to get their message out," says Brook. This may be, in part, why phonecasting is so appealing to its users: where blogging made it possible for anyone to publish on the Web and develop a following, phonecasting makes it possible for anyone to publish content to wireless devices.

According to Franz Krachtus, Director of Sales and Marketing for Phonecaster, creative businesses are using this technology to make money, actually selling the content they have. "If a business has content that they feel is of value, they can sign up and manage subscribers. It's an easy way to sell the content." Fortune 500 companies are phonecasting to communicate with internal staff, sending out hundreds of messages per week. Online news sources like the San Diego Union Tribune phonecast breaking news stories to their readers.

Those who want to try broadcasting their own content can sign up for free on a site like http://www.phonecaster.com, and only begin to pay when they start sending volume messages. At that point, the broadcaster knows what the phonecasts are worth to them. Phonecaster's mobile Web pages can be used as a stand-alone Web site or integrated into other Web sites, corporate intranets, or applications.

ABOUT PHONECASTER
Phonecaster is a privately funded company, providing wireless text messaging services to Web-savvy individuals, small business owners and corporate clients for over 4 years. Phonecaster is located in San Diego, California.