Journey Avenue Recognized as a Purple Cow Innovator in Bestselling Author Seth Godin’s 2004 Bull Market Directory

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Journey Avenue Recognized As A Purple Cow Innovator in Bestselling Author Seth GodinÂ?s 2004 Bull Market Directory - Guidebook of AmericaÂ?s 500 Most Innovative Companies and Freelancers to Make May 1st Debut

Seth Godin, entrepreneur and author of the bestselling book Purple Cow, today announced the inclusion of Journey Avenue in his 2004 Bull Market Directory, a resource for connecting organizations with some of the world’s most creative thinkers. In early 2004, Godin issued a call for entries seeking the world’s most innovative copywriters, brainstormers, marketers, advertising agencies, prototypers, designers, artists and more. Set to make a May 1st debut, the 2004 Bull Market Directory will feature Journey Avenue and is expected to reach more than one million people (Godin’s Unleashing the Ideavirus was the most downloaded e-book in history).

“Journey Avenue has demonstrated that it is a Purple Cow catalyst, helping clients shake things up and think innovatively,” commented Godin. “Journey Avenue has challenged its clients to become spectacular and invigorating. Smart companies realize that they can create Purple Cows faster with a bull.”

In Purple Cow, Godin argued that the only effective marketing strategy is to build innovation into a product or service from inception, ultimately creating a Purple Cow to stand out among a marketplace of traditional brown cows. The 2004 Bull Market Directory is the next step for Godin in questioning traditionally accepted corporate strategies and inspiring business success by uniquely communicating his vision and expertise.

“We are honored to be included in the 2004 Bull Market Directory. In today’s fast-paced, technology-driven world, business is evolving like never before. Journey Avenue is proud to be on the forefront of this paradigm shift and supporting entrepreneurs in their success. Seth validates our commitment to providing extraordinary services on a daily basis, pushing our clients to be remarkable,” commented Kelly O’Neil, Founder and President of Journey Avenue.

Godin’s Purple Cow was a BusinessWeek bestseller for five months. It also appeared on the New York Times and Wall Street Journal bestseller lists. The launch of the 2004 Bull Market Directory coincides with the release of Godin’s new book, Free Prize Inside, due on shelves May 10, 2004. In Free Prize Inside, Godin expands upon the Purple Cow concept, divulging the secrets of companies that have succeeded by creating a product or service that is fundamentally remarkable.

For more information on Seth Godin or to receive a copy of the 2004 Bull Market Directory, co-sponsored by Fast Company magazine, please log onto http://www.sethgodin.com/bullmarket or contact Samantha Oehl at 410-367-2700 x14 or samantha.oehl@warschawski.com.

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