Hey Authors: Get Creative! Creative Beginnings Month is the Perfect Time for Authors to Showcase Their Talent

May is appropriately dubbed Creative Beginnings Month. Just as the trees and flowers are beginning to bloom, so should an authors creativity when it comes to the book marketing process.

(PRWEB) May 5, 2004 -- May is appropriately dubbed Creative Beginnings Month. Just as the trees and flowers are beginning to bloom, so should an authors creativity when it comes to the book marketing process. A great deal of creative genius and countless hours go into writing a book, and that same level of dedication needs to continue through the marketing phase. After all, a book wont be a success unless it gets into the hands of its desired audience. Writing a creative media kit will generate interest in any authors book and effectively expose it to the buying public.

According to Dawn Josephson, the Master Writing Coach, spring is the perfect time to heavily focus on marketing a book so it can gain momentum during the summer doldrums, when many people stop marketing to embark on vacations. Now is when creating and using a book press kit is key. When you create your press kit," says Josephson, dont do it grudgingly. Be creative. The more creative you can get with your press kit, the more publicity youll get." That publicity will translate into more book sales and greater profits.

Josephsons latest book, Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books (Ground Rules Press, $19.95, ISBN 0-9744966-1-8) helps authors maximize their media exposure and generate public interest through book promotion. With proven examples and experience-based insight, she helps authors create an impressive media kit that takes book marketing and sales to the next level. Josephsons practical style and humor help demystify the book marketing process and encourages authors to exercise their creativity.

When authors follow the process Josephson developed, they will be rewarded with a creative and informative media kit that wont end up in a trashcan. Instead, it will get in the hands of book distributors, press agents, and book reviewers-the very people who are the key to reaching an authors target audience.

Dawn Josephson, the Master Writing Coach, empowers leaders to master the printed word for enhanced credibility, positioning, and profits. Through one-on-one coaching, dynamic keynotes, and informational workshops, Dawn teaches clients how to write irresistible books, articles, and marketing pieces that position them as the expert. She also assists with idea development for written works. Her company, Cameo Publications, an editorial and publishing services firm, helps professional speakers, business leaders, and authors transform their ideas into written works that promote their businesses, solidify their credibility, and give them a competitive edge in the marketplace.

For more information or a review copy of Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books, please call 1-866-372-2636 or send an e-mail to marketing@cameopublications.com.