Minneapolis, MN (PRWEB) May 5, 2004 -
Seth Godin, entrepreneur and author of the bestselling book Purple Cow, today announced the inclusion of TopRank Online Marketing (http://www.toprankresults.com) in his 2004 Bull Market Directory, a resource for connecting organizations with some of the worldÂs most creative thinkers. In early 2004, Godin issued a call for entries seeking the worldÂs most innovative copywriters, brainstormers, advertising and marketing agencies, designers, artists and more. With a May 1st debut, the 2004 Bull Market Directory features Search Engine Optimization Firm, TopRank Online Marketing and is expected to reach more than one million people (GodinÂs Unleashing the Ideavirus was the most downloaded e-book in history).
ÂTopRank Online Marketing has demonstrated that it is a Purple Cow catalyst, helping clients shake things up and think innovatively,Â commented Godin. ÂTopRank has challenged its search engine marketing and optimization clients to become spectacular and invigorating. Smart companies realize that they can create Purple Cows faster with a bull.Â
In Purple Cow, Godin argued that the only effective marketing strategy is to build innovation into a product or service from inception, ultimately creating a Purple Cow to stand out among a marketplace of traditional brown cows. The 2004 Bull Market Directory is the next step for Godin in questioning traditionally accepted corporate strategies and inspiring business success by uniquely communicating his vision and expertise.
ÂInclusion in the 2004 Bull Market Directory is another validation of TopRankÂs commitment to providing exceptional levels of service to our online marketing clients.Â commented Lee Odden, Chief Marketing Officer for TopRank.
GodinÂs Purple Cow was a BusinessWeek bestseller for five months. It also appeared on the New York Times and Wall Street Journal bestseller lists. The launch of the 2004 Bull Market Directory coincides with the release of GodinÂs new book, Free Prize Inside, due on shelves May 10, 2004. In Free Prize Inside, Godin expands upon the Purple Cow concept, divulging the secrets of companies that have succeeded by creating a product or service that is fundamentally remarkable.
For more information on Seth Godin or to receive a copy of the 2004 Bull Market Directory, co-sponsored by Fast Company magazine, please log onto http://www.sethgodin.com/bullmarket or contact Samantha Oehl at 410-367-2700 x14 or firstname.lastname@example.org.
For more information on TopRank Online Marketing Search Engine Optimization contact Lee Odden at 1-877-872-6628 or email@example.com
About TopRank Online Marketing (http://www.toprankresults.com)
TopRank Online Marketing is a leading Internet marketing firm based in Minneapolis, Minnesota. Founded by Lee Odden, the TopRank service specializes in helping companies develop and execute successful Internet marketing programs and is the only Minnesota search engine optimization firm included in Marketing SherpaÂs Guide 3rd Edition to SEO firms. TopRank is also a member of SEMPO.org, the only professional association for search engine marketing as well as AIM Â the Association of Interactive Marketing, a division of the Direct Marketing Association.
About Seth Godin (http://www.sethgodin.com)
Seth Godin is a bestselling author and entrepreneur, changing the way in which people think about marketing and modern day business in his international bestsellers, Purple Cow, Permission Marketing, Unleashing the Ideavirus, The Big Red Fez and Survival is Not Enough. Godin is a renowned lecturer and was named one of 21 ÂSpeakers for the Next CenturyÂ by Successful Meetings Magazine in 2003. He was the founder and CEO of Yoyodyne, the leading interactive direct marketing company, which Yahoo! acquired in late 1998. Godin holds an MBA from Stanford and was named the ÂUltimate Entrepreneur for the Information AgeÂ by BusinessWeek.
Misukanis & Odden Public Relations
Telephone: (952) 400-0190
Warschawski Public Relations (on behalf of Seth Godin)
Telephone: (410) 367-2700 x 14
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