TopRank Search Engine Optimization Firm Named to Bestselling Author Seth Godin’s 2004 Bull Market Directory

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Guidebook of 500 Innovative Companies and Consultants Makes Debut

Seth Godin, entrepreneur and author of the bestselling book Purple Cow, today announced the inclusion of TopRank Online Marketing ( in his 2004 Bull Market Directory, a resource for connecting organizations with some of the world’s most creative thinkers. In early 2004, Godin issued a call for entries seeking the world’s most innovative copywriters, brainstormers, advertising and marketing agencies, designers, artists and more. With a May 1st debut, the 2004 Bull Market Directory features Search Engine Optimization Firm, TopRank Online Marketing and is expected to reach more than one million people (Godin’s Unleashing the Ideavirus was the most downloaded e-book in history).

“TopRank Online Marketing has demonstrated that it is a Purple Cow catalyst, helping clients shake things up and think innovatively,” commented Godin. “TopRank has challenged its search engine marketing and optimization clients to become spectacular and invigorating. Smart companies realize that they can create Purple Cows faster with a bull.”

In Purple Cow, Godin argued that the only effective marketing strategy is to build innovation into a product or service from inception, ultimately creating a Purple Cow to stand out among a marketplace of traditional brown cows. The 2004 Bull Market Directory is the next step for Godin in questioning traditionally accepted corporate strategies and inspiring business success by uniquely communicating his vision and expertise.

“Inclusion in the 2004 Bull Market Directory is another validation of TopRank’s commitment to providing exceptional levels of service to our online marketing clients.” commented Lee Odden, Chief Marketing Officer for TopRank.

Godin’s Purple Cow was a BusinessWeek bestseller for five months. It also appeared on the New York Times and Wall Street Journal bestseller lists. The launch of the 2004 Bull Market Directory coincides with the release of Godin’s new book, Free Prize Inside, due on shelves May 10, 2004. In Free Prize Inside, Godin expands upon the Purple Cow concept, divulging the secrets of companies that have succeeded by creating a product or service that is fundamentally remarkable.

For more information on Seth Godin or to receive a copy of the 2004 Bull Market Directory, co-sponsored by Fast Company magazine, please log onto or contact Samantha Oehl at 410-367-2700 x14 or

For more information on TopRank Online Marketing Search Engine Optimization contact Lee Odden at 1-877-872-6628 or

About TopRank Online Marketing (

TopRank Online Marketing is a leading Internet marketing firm based in Minneapolis, Minnesota. Founded by Lee Odden, the TopRank service specializes in helping companies develop and execute successful Internet marketing programs and is the only Minnesota search engine optimization firm included in Marketing Sherpa’s Guide 3rd Edition to SEO firms. TopRank is also a member of, the only professional association for search engine marketing as well as AIM – the Association of Interactive Marketing, a division of the Direct Marketing Association.

About Seth Godin (

Seth Godin is a bestselling author and entrepreneur, changing the way in which people think about marketing and modern day business in his international bestsellers, Purple Cow, Permission Marketing, Unleashing the Ideavirus, The Big Red Fez and Survival is Not Enough. Godin is a renowned lecturer and was named one of 21 “Speakers for the Next Century” by Successful Meetings Magazine in 2003. He was the founder and CEO of Yoyodyne, the leading interactive direct marketing company, which Yahoo! acquired in late 1998. Godin holds an MBA from Stanford and was named the “Ultimate Entrepreneur for the Information Age” by BusinessWeek.

Media Contacts:

Susan Misukanis

Misukanis & Odden Public Relations

Telephone: (952) 400-0190


Samantha Oehl

Warschawski Public Relations (on behalf of Seth Godin)

Telephone: (410) 367-2700 x 14


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