SANTA BARBARA, CA (PRWEB) May 5, 2004
Emetrics Summit 2004 in Santa Barbara to feature speakers from Amazon, Yahoo!, HP and Jared Spool http://www.emetrics.org. How do leading Internet companies measure the success of their websites? Web analytics is the fine art of measuring website clicktroughs, pageviews and revenues, along with tracking visitor behavior. It is the subject of the Emetrics Summit in Santa Barbara on June 2-3, 2004.
Noted usability expert Jared Spool, founder of User Interface Engineering (http://www.uie.com) will share his research on measuring how well a website allows people to find what they're after. An entertaining speaker by any measure, Mr. Spool's participation in the Emetrics Summit emphasizes the variety of methods available for assessing the value of a corporate website.
"In addition to Jared Spool, I'm very pleased to have people presenting at the Emetrics Summit from such companies as Amazon, Yahoo! and HP, to name just a few," said Jim Sterne of Target Marketing (http://www.targeting.com). "And the growing list of attendees is just as impressive."
The Emetrics Summit is a gathering of web analytics thought leaders and business managers with an extraordinary amount of time devoted to discussion. "This really is a different type of conference where the audience becomes the content," said Sterne. "Attendees don't just learn from the speakers, they learn from each other."
While the likes of Tommy Hilfiger, and InterContinental Hotels will be on the stage, half the time will be allocated to discussion with peers from companies like Charles Schwab, Computerworld, Dell, Disney, Ford Motor Company, Intuit, World Bank Group, J. Walter Thompson, Warner Bros. Online, Motorola, and World Savings Bank.
This is the third annual Emetrics Summit in Santa Barbara and will be proceeded the week before by the first Emetrics Summit in London, May 24 though 26. Details can be found at http://www.emetrics.org
For More Information:
Santa Barbara Contact:
211 E. Victoria Street, Suite E
Santa Barbara, CA 93101
phone +44 (0) 1737 780150
fax +44 (0) 1737 780160
Professional Conference & Project Management
10 Ridgeway Road
RH1 6PH, UK
London Media Contact:
Pernille Sahl Taylor
phone +44 (0) 208 663 6111
About Target Marketing
Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. A consultant to Fortune 500 companies, Sterne focuses on measuring the value of a Web site as a medium for creating and strengthening customer relationships. Sterne has written five books on using the Web for business including, "Web Metrics: Proven Methods for Measuring Web Site Success".
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