Branding expert's communities generate higher brand loyalty -- and revenues.

i-legions solves the puzzle, transforming inert user bases into revenue-generating Branded Communities

(PRWEB) May 6, 2004 --In response to the world-wide emphasis on revenue generation, branding expert and author Rob Frankel (The Revenge of Brand X: How to Build a Big Time Brand on the Web or Anywhere Else ISBN 0967991218) has launched http://www.i-legions.com, a turnkey, platform that generates revenue from brands' existing user bases -- without relying on third party products or spamming".

"The problem," explains Frankel, "is that while many brands know how to sell what they produce, they dont realize their users have wants and needs that go beyond those core deliverables. Those users pay for those wants and needs to be addressed when i-legions produces and delivers them, while enhancing the brand's value to those users every day."

Remaining transparent to the brand's users, i-legions' Branded Communities® achieve sales rates ranging from 2% to a whopping 20% for every product or service it introduces on behalf of the brand it serves -- all without spam.

Creating, operating and managing those programs is all i-legions does, generating high-margin revenue from users that clients have neither the time nor the resources to apply. Revenue is split, with up to 75% going to the client.

As the inventor of Branded Community®, Frankel points out that almost all failures at building revenue-generating communities on the web can be traced to an over-emphasis on technology, instead of human interaction. "Our experiences have proven that when you focus on people, you can expect much greater response rates. Our Branded Community programs response and buy-in range between 2% and 20% -- with 13% about the average. I've found that any user base can transform into an interactive group that buys more product and evangelizes your brand -- a revenue-generating fan club -- if there is a qualified person managing, operating and leading them, offering them programs, products and services that show how your brand is helping them." Frankel adds that Branded Communities also provide far more viable and accurate marketing data at no additional cost.

For more information, or to schedule an interview with author and branding consultant Rob Frankel, contact (Michele Revson, michele@robfrankel.com, 818-990-8623.

About the source: Rob Frankel is the CEO of RobFrankel.com (http://www.RobFrankel.com). He is a frequent consultant to Fortune 1000 corporations, and is a regular source featured on business news shows and in the business press. His book, "The Revenge of Brand X" was an Amazon business best-seller for 53 weeks beginning in late 2000; a significantly revised and updated version of this trend-setting book will be published in November, 2004. Frankel's next book, "Beyond the Brand" is scheduled for publication early in 2005.