Black Family Magazine Launches Today.

New online magazine for African Americans aims to fill a niche overlooked by corporate giants.

New York, NY (PRWEB) May 7, 2004 -- Black Family Magazine (BFM) is an online magazine focusing on the needs of the new American - traditional families, single parent households, stepfamilies and blended families, 25- 34 years old. www.blackfamilymag.com is the destination of choice for African-Americans who want to enrich the quality of their life through meaningful and relevant content.

BFM articles serve as How to Guides" providing readers with hints, step by step instructions and personal advice on issues involving home, parenting, finance, career, current events, politics, spirituality and wellness. BFM also calls on the experience of experts in a variety of fields including health, technology, education and entertainment to answer reader questions.

Our goal is to provide usable solutions to everyday questions. After reading each article, readers will be able to take immediate action and implement the solutions into their lives, says Karen McFarlane, publisher and president or BFM. By focusing on the family, we real advice and tips to an audience that doesnt want to be preached to, but rather given the tools to go out and use them to their advantage. They know what they want and what they deserve. They just want the who, what, where, when and how - now."

BFM online departments are House & Home; Food & Health; Work & Money; Family & Education; News & Politics; and Life & Leisure. BFM also hosts a community section called The Neighborhood" where users can voice their opinions. Online polls as well as special editorial sections and columns make up BFMs bevy of content. Users can also purchase logo merchandise from the BFM store.

African Americans are online spending, surfing, reading and educating themselves. Major advertisers are trying to capitalize on the African American dollar because they realize the buying power we have in America." As twenty to thirty somethings, we are selective about where and how we spend our money and look to companies that focus on our needs and our goals for the future," says Maham Ba, CEO and Editor-in-Chief. That is what BFM is doing now; addressing those needs to create our loyal user base. As our numbers grow, well be setting trends."