GUESS?, Inc. Selects Sparks as Agency of Record
for Annual Trade Show Program
GUESS?, Inc., one of the most widely recognized casual apparel brands in the world, selects Sparks Exhibits & Environments as their agency of record for their annual trade show program.
LOS ANGELES, CA (PRWEB) May 6, 2004 --- GUESS?, Inc., one of the most widely recognized casual apparel brands in the world, selects Sparks Exhibits & Environments as their agency of record for their annual trade show program.
Working with a one of the most iconic brands in fashion is an appointment that we take very seriously," explains Joy Mossholder, Vice President of Marketing for Sparks. GUESS? has a commitment to quality and image that is second to none and working with the GUESS? team to portray that on the trade show floor is a challenge we appreciate and welcome."
By working closely with the GUESS? team, Sparks created and delivered a custom 2,400 square foot trade show brand experience. Through the use of light weight, modern and innovative materials, creative lighting and high branding elements, GUESS? was able to accomplish their trade show objectives while effectively controlling production and show service costs. The new trade show exhibit debuted at the February 2004 MAGIC show held in Las Vegas, Nevada.
About GUESS?, Inc.
GUESS?, Inc. (NYSE:GES) is and has been guided by two of the Marciano brothers: Maurice and Paul. Co-Chairman and Co-Chief Executive Officer, Maurice Marciano, who have overseen the Company's design direction and led its spirited and significant expansion since 1982. Co-Chairman and Co-Chief Executive Officer, Paul Marciano, is credited with the vision behind the GUESS? image and is responsible for creating some of the most innovative and ground-breaking images in the history of advertising. GUESS?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, accessories and related consumer products, www.guess.com.
About Sparks Exhibits & Environments
Headquartered at 2828 Charter Road, Philadelphia, PA, 19154, Sparks Exhibits & Environments is a division of Marlton Technologies, Inc. (ASE:MTY). For over 85 years, the company has provided world-class designs and cohesive entertainment and marketing programs for clients in over 35 countries. Sparks is headquartered in Philadelphia, with additional facilities in Atlanta, Orlando, Los Angeles, San Francisco, and Chicago. Sparks creates themed environments, museums, corporate lobbies, special events, merchandising fixtures and tradeshow projects. Additional information about the company is available on their web site at http://www.sparksonline.com.
For sales information, please contact sales@sparksonline.com, or contact Chris Kappes, Executive Vice President, Sales & Marketing, at (800) 925-7727 or via email at ckappes@sparksonline.com.
Media Contact
Joy Mossholder
Vice President, Marketing
Sparks Exhibits & Environments
Tel: (800) 925-7727
Fax: (215) 602-8066
E-Mail: jmossholder@sparksonline.com
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