Incredible Discoveries becomes a member of Electronic Retailing Association (ERA)

Incredible Discoveries recently announced its membership in the prestigious Electronic Retailing Association (ERA). Incredible Discoveries specializes in Direct Response marketing and bringing unique and innovative products to market and The Electronic Retailing Association is the trade association that represents the leaders of direct response, members who maximize revenues through electronic retailing on television, online and on radio.

Pompano Beach FL (PRWEB) May 7, 2004 --- Incredible Discoveries recently announced its membership in the prestigious Electronic Retailing Association (ERA). Incredible Discoveries specializes in Direct Response marketing and bringing unique and innovative products to market and The Electronic Retailing Association is the trade association that represents the leaders of direct response, members who maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response while ensuring a favorable landscape that enhances e-retailers' ability to bring quality products and services to the consumer.

By joining the ERA, Incredible Discoveries will be able to benefit from the expertise of this high profile organization and assist their clients with compliance and marketing guidelines that are critical to serving consumers in a positive direct response situation. A spokesman from Incredible Discoveries was quoted as saying: Were proud to be included as members in such a great organization and look forward to developing strong relationships with all involved".

Incredible Discoveries produces 28:30 direct response infomercials to market various products on television. The infomercials air in targeted markets throughout the country. In addition to National Television exposure, Incredible Discoveries complements the direct response campaign with National print advertising exposure as well as progressive web marketing and will utilize the help of the ERA to enhance their clients direct response business needs.

For more information visit our web site at www.incrediblediscoveries.com