Dallas, TX (PRWEB) May 11, 2004
The Wyndham Anatole's sales and marketing department will utilize messageCure to deliver electronic messages and campaigns to their already existing customers and prospects.
Internal marketing staff members have access to the messageCure application via the internet. They simply log-on to the Anatole's corporate account where they are able to track, manage, control and distribute electronic messages from one easy-to-use, web-enabled channel.
Messages are created internally by the Anatole's creative team. Once they messages are created, internal marketing staff members quickly uplaod each message through the messageCureinteface where it is combined with a customer and/or prospect list. Finally, the staff member simply clicks the "send" button and the messages are automatically delivered to recipients within the list.
After the delivery of each message, internal marketing staff members are able to check the status of each message through the same online interface - providing them with up-to-the-minute stats on the success of each message and / or campaign.
In the future, Wyndham Anatole plans to implement messageCure's fully functioning "closed loop marketing engine" to track each of their customers and prospects activities, preferences and responses. By capturing this data, The Anatole has an opportunity to learn more about each individual recipient while utilizing this data to make proactive decisions regarding future marketing programs and campaigns.
Consulture is a Dallas-based business and technology consulting firm focused on leveraging the power of technology to impact traditional business practices. For more information about Consulture and their unique set of "off-the-shelf" and customized technology solutions, please visit our corporate web site: http://www.consulture.com or call us toll free at 1-866-897-1498.
Or if you would like more information regarding the messageCure application please visit the messageCure web site at: http://www.messagecure.com
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