Pernod Ricard Forecasts Over One Million Vacationers at its 18 Visitor Centers in 2004, ‘Economic Tourism’ Growing Worldwide According to Leading Wine and Spirits Producer

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Vacationers this summer can discover the history and heritage of their favorite drink produced by Pernod Ricard, one of the worldÂ?s leading producers of wine and spirits, whether plans take them to Scotland, Ireland, the Cognac region of France, Australia or Kentucky in the U.S.A. Eighteen of the companyÂ?s distilleries around the world are open to the public, many of them all year, others in vacation months.

Vacationers this summer can discover the history and heritage of their favorite drink produced by Pernod Ricard, one of the world’s leading producers of wine and spirits, whether plans take them to Scotland, Ireland, the Cognac region of France, Australia or Kentucky in the U.S.A. Eighteen of the company’s distilleries around the world are open to the public, many of them all year, others in vacation months.

Visits to business sites, called ‘Economic Tourism’, are becoming popular worldwide and play a major part in travel and tourism to their region, according to Pernod Ricard. Over one million visitors of all nationalities visited the company’s distilleries, production centers, and museums throughout the world in 2003.

Information on visiting the Pernod Ricard facilities is posted on the company’s website, http://www.pernod-ricard.com.

A tour of one of Pernod Ricard distilleries may introduce visitors to a beautiful natural setting, such as the The Glenlivet distillery in the Speyside region of Scotland, which has been awarded “world-class attraction” status by VisitScotland, the national tourist body. Others have been recreated to tell their history, such as the Old Jameson Distillery in Dublin, Ireland, which takes visitors back 200 years in time. The oldest of the Cognac houses in the famous region of France is the Martell facility, which has been restored to its original state dating back to the 18th Century. The Wild Turkey Bourbon Distillery in Lawrenceburg, Kentucky, is known as one of America’s most authentic distilleries.

A modern facility for the popular Jacob’s Creek wine in Southern Australia was awarded 2003 Commendation for Sustainable Architecture, Interior Architecture, and Commercial Architecture by the Australian Institute of Architecture. Each company site open to the public has its own special character and history.

In a typical tour, visitors learn the history of the brand, see different stages of production, distillation, ageing and bottling. In some locations, a tour finishes with a tasting of the product. Many of the sites have restaurants and gift shops.

The product ranges represented by the visitors centers include Scotch whiskies, Irish whiskeys, Armenian brandy, Spanish wines, French Cognac, American bourbon, Mexican tequila, Argentine and Australian wines, Czech bitters and wine-based aperitifs, as follows:

In the Americas:

  •     United States: the Wild Turkey bourbon distillery in Lawrenceburg (Kentucky).
  • Argentina: Etchart wines in Mendoza and Cafayate near the Andes Cordillera.
  • Cuba: the Museo del Ron Havana Club in Havana that recounts secrets of the Cuban Rum tradition.
  • Mexico: the Tequila distillery in Arandas near Guadalajara.

In Europe:

  • Scotland: Scotch whisky distilleries: Aberlour in Aberlour, Glen Grant in Rothes, The Glenlivet in Ballindaloch, and Strathisla in Keith, distillery of the prestigious Chivas Regal brand – all cultural landmarks on tours of Scotland.
  • Ireland: Whiskey distilleries: Old Midleton in Midleton, Old Jameson in Dublin and, in Northern Ireland, Old Bushmills in Bushmills – picturesque stops that relate the history of whiskey on tours of Ireland.
  • Spain: Palacio de la Vega wine in Dicastillo (Navarra).
  • Armenia: Brandy in Yerevan.
  • Czech Republic: the Becherovka visitors’ centre in Karlovy Vary.

In France:

  • Charente: Martell visitor’s centre in Cognac, introducing the art of Cognac making and the life of founder Jean Martell.
  • Languedoc Roussillon: Byrrh cellars in Thuir near Perpignan with a concourse built by Gustave Eiffel and a one-million-litre oak barrel.

In Australia:

  • Australia: the Jacob’s Creek visitor’s centre near Adelaide (South Australia).

Contacts:

Francisco de la VEGA, Communications Vice President, Tel: (33 1) 41 00 40 96

Florence TARON, Press Relations Manager, Tel: (33 1) 41 00 40 88

Barbara M. Burns, BB&A/New York, Tel: (212) 486 1140

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