Book Festival Receives PRs Image Awards

The Festival earned Image and Judges' Awards for 2003 media relations campaign

JACKSONVILLE, FL (PRWEB) May 10, 2004 -― The Amelia Book Island Festival received two awards Saturday night for its successful 2003 media relations campaign. The Festival earned the Image Award and Judges Award from the Jacksonville chapter of the Florida Public Relations Association. Top scoring entries in each category receive an Image Award and entries demonstrating maximum results while using a minimum budget receive a Judges Award.

Jason Mudd received the awards on behalf of the Amelia Book Island Festival and his public relations firm, Jason Mudd & Associates Public Relations and Marketing. This is the second time FPRA has recognized Mudd for his accomplishments in media relations. He won the same awards in 2002.

Jason Mudd & Associates provided a highly professional and creative response to our needs," said Donald K. Parker, chair of the Amelia Book Island Festival. The company rightly deserves the credit for the tremendous growth and success of Amelia Book Island Festival in 2003. The company was hired late in our season, but quickly produced great coverage. Our attendance nearly tripled. Jason Mudd & Associates produced outstanding public relations results on a lean budget, helping to make this year's Festival a resounding success. We are delighted with their approach and are looking forward to another big year in 2004."

The successful results of the Festivals media relations campaign, which received the top score in its category, included the increase of 2003 ticket sales by 73 percent from 2002, the increase of 2003 bed night stays by 57 percent from 2002 and negotiating donations of $17,000 in advertising. The Miami Herald, The Dallas Morning News, The Florida Times-Union, Jacksonville Business Journal, booktv.org, The Charlotte Observer, Southern Scribe, Bradenton Herald, American Profile and other publications all covered the Festival.

The Amelia Book Island Festival, scheduled to take place Sept. 30 to Oct. 3, is dedicated to literacy, love of the written word and the community of writers and readers. The event features more than 35 authors and attendees will have the opportunity to meet authors and enjoy talks, readings and discussions. Call (904) 491-8176 or visit www.bookisland.org for more information.

FPRA, in association with the Jacksonville chapters of the Public Relations Society of America, International Association of Business Communicators, National Black Public Relations Society, American Institute of Graphic Arts and the Jacksonville Marketing and Advertising Club, produces the annual Image Awards.