Word-of-Mouth Firm to Provide Services Free of Charge to Non-Profits

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BzzAgent will annually provide three cause-related nonprofits and non-profit entities such as Open Source projects with the opportunity to engage the 42,000+ BzzAgent evangelist community in a 12-week Word-of-Mouth campaign, the first of which will launch early Summer '04.

BzzAgent, a Boston-based Word-of-Mouth marketing and research firm, has developed the GoodBzz Partnership which will offer Word-of-Mouth marketing services free of charge to cause-related nonprofits and non-profit entities such as Open Source projects. BzzAgent will annually provide three organizations with the opportunity to engage the BzzAgent evangelist community in a 12-week Word-of-Mouth campaign, the first of which will launch early this summer. The company will choose proven organizations based on their scope, agenda, and financial integrity. The first organization chosen will be announced on July 1, 2004.

Each 12-week campaign will include the development of a full-scale Word-of-Mouth program involving a group selected from among BzzAgent’s more than 40,000 U.S.-based brand evangelists. We will develop and provide all program participants with an official Word-of-Mouth training manual as well as individualized one-to-one feedback about their Word-of-Mouth activities. At the close of the program, the nonprofit will receive a comprehensive report detailing the insights, learnings, and trends gathered from our analysis of the data and feedback collected during the program.

“We believe that Word-of-Mouth can be a tremendously effective way to garner support for nonprofits, and it’s time to give back some of what we’ve learned,” said Dave Balter, BzzAgent’s Founder and President. “With our team of volunteer brand evangelists, we can truly impact the success, fundraising ability and public perception of worthy nonprofits.”

BzzAgent has developed successful programs for a variety of Fortune 1000 clients in the beverage, health and beauty, technology, finance and publishing industries. “It's no surprise that BzzAgent would launch a program like this. From the very first day, founder Dave Balter has worked hard to combine social responsibility with an astoundingly great service,” says Seth Godin, the influential marketing thinker who has used BzzAgent to help launch his books Purple Cow and Free Prize Inside.

BzzAgent is accepting submissions immediately. Organizations wishing to be considered may submit an application through a form on BzzAgent’s website at http://www.bzzagent.com/nonprofit/index.jsp . For the summer launch, BzzAgent will only consider submissions that are national in scope, although it may choose a regional nonprofit for a future program.    

To submit your nonprofit or for additional information:

PH: 617-451-2280

About BzzAgent, LLC

BzzAgent, LLC is a Word-of-Mouth marketing and research firm located in Boston, MA whose network of volunteer brand evangelists shares their honest opinions about products and services with other consumers. Their proprietary process and system, the BzzEngine, allows them to provide diligent, systematized and measurable Word of Mouth marketing campaigns. Clients include Penguin Putnam Publishing, Monster.com, Ralph Lauren, Lee Jeans, Kellogg’s, Broadcom and Anheuser-Busch.

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Dave Balter

Founder & President

BzzAgent, LLC



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