printCure Creates "all-in-one" Online Company Store that Enables Corporate Purchasers an Opportunity to Provide End Users With Both Customized Printable Products as well as Promotional Products

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printCure, the cure for corporate print, can now be considered a "one-stop-shop" for organizations looking to automate, control, manage and consolidate their internal print AND promotional processes.

printCure, the cure for corporate print, can now be considered a "one-stop-shop" for organizations looking to automate, control, manage and consolidate their internal print AND promotional processes.

Through the existing printCure system, corporate purchasers can offer end users both printed materials and promotional products through the same interface.

"We have basically taken the existing framework of the printCure system that our clients have grown to love and added the ability to provide static products," said Tim Aranki, printCure Chief Technology Officer. "So, instead of just being able to offer end users with customized printed products, our clients can now consolidate their procurement process by using our online storefront to provide end users with just about any company-branded product imaginable - through the same interface."

Whether an internal purchaser wants to provide end users with customized printed products like business cards and stationary or static merchandise and apparel items, the printCure system has been upgraded to allow internal purchasers an opportunity to provide both -through the same web-enabled storefront.

Not only that, printCure has upgraded the types of offline services as that are typically bundled into their online processes. printCure CEO and president, Philip Wentworth, sees the addition of printCure's offline services as "necessities". "Over the last two years we have observed the need for these types of 'managed services'." Wentworth said. "These services are really designed to take some of the pressure and stress off of internal purchasers as they go about managing their responsibilities, budgets and procurement processes. By outsourcing some of these processes to printCure we can help just about any organization reduce the amount of internal resources needed to manage their print and promotional procurement processes."

Here is a sampling of the offline services offered by printCure:

Graphic Design - printCure can help organizations create and develop graphic designs and artwork suitable for any product or campaign. From business cards and stationery to bobbleheads and polo shirts.

Vendor Selection - printCure can help with the selection and management of third party vendors.

Product Sourcing - from business cards to bobbleheads, printCure can help organizations procure just about any product imaginable.

Fulfillment - printCure can even help fufill requests submitted by end users via the printCure online storefront (company store).

Customer Support - printCure provides ongoing customer and technical support for every organization utilizing the printCure online storefront.

Marketing Support - the old moniker of "building it and they will come" no longer applied to web services. That being said, printCure develops a customized marketing plan for each organization so that they may effectively and efficiently drive end users to their online storefront.

Customization - printCure has a dedicated team of internal developers ready to customize the printCure online storefront to meet the needs of almost any organization.

"Again, these services are designed to help our current and future clients manage and control their internal procurement process," said Wentworth. "Of course, they also seem to have an additional affect: these recently created offline services seem to ease all of our clients into the process of utilizing a system like printCure."    

"It really is a neat feeling to see our clients react when we tell them that they are now able to provide end users with customized printing solutions and traditional promotional (apparel and merchandising) services through our existing technologies," said Aranki. "That aspect, along with the offline services, seems to excite internal purchasers as well as their end users the most."

Potential Impact on Corporate Purchasers:

Save time and money. With the use of printCure's online storefront and offline services, corporate purchasers have the ability to control, manage, automate and track the distribution of company-branded print and promotional products (and expenditures) through one centralized, web-enabled channel.

Potential Impact on End Users:

End users are now able to select and order company-branded print and promotional items from one centralized online storefront - 24 hours-a-day, seven days a week - from any internet ready computer in the world. So, instead of trying to procure brandable products on their own, each end user will have the ability to select and order brandable products from one, easy to use online store - saving them time and money in the end.

About printCure:

printCure – the cure for corporate print and promotional procurement –is one of Consulture’s many B2B and B2C web-enabled products and considered our flagship product.

Since its creation in 2001, printCure has allowed organizations an opportunity to offer their brandable products to their entire end user population through a self-servicing co-branded site developed, hosted and maintained on their behalf.

For more information about printCure, please access the printCure corporate site by clicking the following link: or by calling toll-free: 1-866-897-1498.

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Betsy Rice
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