Jermaine Dupri Becomes a Partner and Owner of 3 Vodka Breakthrough Vodka Brand Partners With Renowned Music Industry Mogul

Chicago-based 3 Vodka, the only vodka in the world distilled from soy and the first spirit to receive government approval to state zero carbohydrates has announced So So Def Recordings CEO and Grammy-nominated producer, Jermaine JD" Dupri, as a partner and owner of 3 Vodka Distilling Co.

(PRWEB) May 14, 2004 -- Chicago-based 3 Vodka, the only vodka in the world distilled from soy and the first spirit to receive government approval to state zero carbohydrates has announced So So Def Recordings CEO and Grammy-nominated producer, Jermaine JD" Dupri, as a partner and owner of 3 Vodka Distilling Co.

Were proud to announce that Jermaine has become an owner of 3 Vodka Distilling Co., said Brian Berish, managing partner of 3 Vodka Distilling Co. Based on our shared pioneer approach, weve developed a close friendship, and were extremely excited to take our relationship one step further and join together. Jermaine has a way of elevating everything he touches, and we are positive he will successfully assist in further developing 3 Vodka."

The partnership matured as 3 Vodka and Jermaine collaborated for many private and personal VIP events. Jermaine was amazed by 3 Vodkas incredibly smooth taste, the appeal of distilled from soy," and the sexy packaging. He immediately saw the brands potential upon discovery and knew he could assist in enriching the brand to the highest level possible.

Likewise, the founders of 3 Vodka Distilling Co., are huge supporters of Jermaine and So So Def Recordings and everything he stands for in the music world. His creativity, innovative business approach and successful family-run company, mirrors everything that 3 Vodka Distilling Co. strives for in achieving company goals.

3 Vodka is representative of what I look for in a brand - from the inside out, its a flawless product," said Jermaine Durpri. My passion for the brand is similar to my approach with music: superiority, uniqueness and perfection must all be achieved and thats how I describe 3 Vodka. Becoming a partner in 3 Vodka expands my reach and is the beginning of my plans to broaden the scope of my corporate ties outside of the music business."

3 Vodka represents a breakthrough both in the vodka it contains and the package design. It is the natural essence of soy that lends 3 its signature taste and smoothness. Since 3s initial introduction, celebrities like Britney Spears, Charlize Theron and Ashton Kutcher have been spotted enjoying 3 Vodka. Marvelous things happen when one goes against the grain.

3 Vodka is made by the 3 Vodka Distilling Co., a division of Sovereign Brands, LLC. Privately held and based in Chicago, Sovereign Brands is committed to creating super-premium branded beverage and distilled spirit products.

•3 Vodka is the only vodka in the world distilled from soy
•3 Vodka is the only vodka in the world to receive the first flawless vodka rating of 100 points
•3 Vodka contains zero carbohydrates -- the first spirit to receive government approval to list no carbohydrates" on its packaging
•3 Vodka is gluten-free
•3 Vodka is endorsed by the American Vegetarian Association

About Jermaine Dupri
Perhaps more than anyone else, Jermaine Dupri has sharpened the cutting edge of contemporary R&B/hip-hop. Jermaine JD" Dupri has earned the title of record man thanks to his many years of matchless hit making. From the Atlanta headquarters of So So Def Recordings, the label he founded in 1992 at age 19, when he discovered Kris Kross and garnered his first multi-platinum success. Not soon after, Dupri formed a joint venture with Columbia Records and So So Def was born. Currently distributed through Jive Records, So So Def has become one of the most successful independent music labels in the industry. Under Dupris creative vision, the label has produced platinum-selling artists from Xscape to Da Brat to Jagged Edge to Bow Wow to current chart-topping phenomenon, J-Kwon. As a producer and hitmaker, JD has worked with megastars such as Usher, Mariah Carey, Alicia Keys and Janet Jackson. Most recently, JD was the Executive Producer of Ushers album "Confessions" and is currently enjoying the success with the Top Ten smash, "Burn."