Baby Product Consumers Agree “Cutesy” is Out, Chic is In

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Contemporary parents no longer need to contend with baby accessories of the baby pink or blue variety. Consumers are begging for choices beyond bunnies and teddy bears. The Fancy Babies Collection Inc., a chic new company is redefining the baby marketplace. With silk brocades, ultra-plush velboa and bold eclectic retro cotton print, baby blankets have never looked better. These stylish alternatives are part of the premier line available for both children and babies.

Contemporary parents no longer need to contend with baby accessories of the baby pink or blue variety. Consumers are begging for choices beyond bunnies and teddy bears. The Fancy Babies Collection Inc., a chic new company is redefining the baby marketplace. With silk brocades, ultra-plush velboa and bold eclectic retro cotton print, baby blankets have never looked better. These stylish alternatives are part of the premier line available for both children and babies.

Wendy Jones, nationally known motivational speaker, author, and mother of four, launched this innovative online boutique http://www.fancybabiescollection.com based on personal experience.“I find that most baby items in the marketplace offer a typical ‘baby color palette’ of blue, pink, yellow, and mint green. Consumers are forced into a set pastel color scheme and design for nursery décor, blankets, and baby clothing,” said Wendy.“In contrast, the baby gear business has embraced current trends while designing for practical solutions. The features for strollers rival the features of the newest sleek automobile. Something as simple as a baby blanket, a definite necessity and one of the most used baby products certainly has unlimited potential for incorporating more design choices.”

Experts in this business agree. Kathy Nielson, a Senior Executive with BabyZone.com, one of the country’s most visited online portals for parents, experienced the lack of variety in shopping for her own new baby.“I started looking for baby bedding at the beginning of my pregnancy. I asked friends for referrals, visited all the baby stores and bedding websites, and found a lot of the same. Blankets that lacked color and pattern; very few were soft or even used interesting materials. I saw Wendy's designs for The Fancy Babies Collection and was ecstatic. A variety of beautiful blankets that addressed what many consumers look for in the marketplace with little success. Silky, soft fabrics, interesting patterns and finally, a variety of colors! This new company offers our users something we just have not seen before. Unique, fresh, funky, high quality blankets you just won't find in your average baby store. New moms now have stylish and sophisticated options for the crib,” said Kathy Nielsen.

Doing what other designers have been neglecting to do, Fancy Babies Collection Inc. will change with the seasons and trends, debuting additional lines as 2004 unfolds.“If specific patterns or colors are the trend for seasonal fashion, then why not mimic that in baby accessories? My collection meets two basic needs, a blanket that provides comfort for the child and complements parents’ taste.” Searching for the best possible fabric with colors, textures and patterns and using an “expert” test panel, Wendy created over twenty unique styles of blankets under two distinct lines -- the Silk Brocade Collection and the Vintage Cotton Collection.

As CEO and Designer, Wendy oversees production and operations with plans to evolve the company into offering nursery décor as well. This includes the creative development of signature wallpaper, borders, murals and wall art. While showcasing top interior decorators and designers, Fancy Babies Collection Inc. intends to take nursery décor to the next level. These hand-selected designers will be featured on the website http://www.fancybabiescollection.com. The Fancy Babies Collection Inc. is committed to provide elegant and practical solutions for parents without the ongoing expense of drastic décor change as the child becomes older. From idea to enterprise, Wendy Jones feels confident that Fancy Babies Collection Inc. will become a benchmark for emerging trends in the baby accessory marketplace.

About The Fancy Babies Collection Inc.

Headquartered in Elkton, Maryland, The Fancy Babies Collection Inc. products are available on a fully secured website http://www.fancybabiescollection.com Visitors can sign up for the “FB Trends Alert” e-zine featuring interior designers and their nursery creations. With guaranteed elegance and comfort, Fancy Babies Collection Inc. currently provides blanket prices ranging from US$50-65 and ships within confirmation of payment worldwide. Each blanket comes in the signature gift-wrapping of The Fancy Babies Collection Inc. Wendy Jones is a nationally known motivational speaker, author, athlete and mother. Her first book (children’s), The Magnificent Magical Roller Coaster, was published in 2002 and she is currently developing a second book for parents, Superheroes in Control Top Tights.

For more information, please visit http://www.fancybabiescollection.com

Note to Editors: Additional information and sample Fancy Babies Collection Mini Blankets are available for your review. Please use any information from this release verbatim.

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