Increased IT Buying Causes TSL to Increase Lead Rates in Europe

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Improvement in technology sector reflected in increased sales lead rates

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Technology Sales Leads (TSL), the international provider of sales leads and sales productivity solutions to the IT industry, is today announcing that it has increased the lead rates provided to clients in certain European sectors by 15%, based on an upturn in IT spending.

The global increase in IT spending has been well documented recently by market research companies such as Gartner Group, Forrester and IDC. However, this is the first time in a number of years that a tactical sales company like TSL has increased lead rates for the IT sector.

According to Michael Kelly, Managing Director of TSL, “ The increase in lead rates provided to clients is a reflection of improved results that we are seeing on the ground. IT spending has definitely increased in certain sectors in Europe. In addition, many areas of Enterprise Software are coming to the end of their seven-year cycle and this is also driving increased interest in those areas. “

Some of the sectors that TSL has highlighted for improved lead rates include:

  • Enterprise Resource Planning
  • Supply Chain Management
  • Customer Relationship Management
  • IT Security

The increased lead rates apply only to sectors falling within the Small and Medium sized Business (SMB) and Mid–Market segments. Fortune 500 and Global 2000 lead rates remain the same as before.

About Technology Sales Leads.

Technology Sales Leads ("TSL"), a leading technology marketing company provides sales outsourcing solutions to a range of technology companies who have complex, expensive IT products. TSL helps technology companies identify major sales opportunities worldwide through specialist data acquisition and development, proprietary information sources and technical lead generation.

The company has a global client base which includes several multinational companies such as IBM and SAP. For more information visit

Further Information:

Roger Brennan, EMEA Market Manager

Telephone: +353 (0)5991 36700


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