New Program Offers to Help Companies Enter the US Market

US Market Entry Program delivers marketing tools that Clients can use to help them successfully introduce their products and service into the United States.

(PRWEB) May 15, 2004 --US Market Insights announces availability of The US Market Entry Program, a package of marketing tools designed to help companies enter specific US market verticals.

Entering the US market can be an irresistible but daunting task," says USMI program coordinator M.E. Frederick. You can sense the opportunity, but putting all the sales & marketing materials, market studies, ads and public relations projects together can seem overwhelming."

Working from a specially designed questionnaire and usually with the assistance of in-country marketing consultants, US Market Insights provides deliverables like:

·Creative Brief and Positioning Statement that serves as the foundation of all creative deliverables;
·Market Snapshot of current conditions in specific US market verticals including key competitors, trade associations, shows, and publications;
·Sales Literature package that includes copywriting, graphic design, and commercial printing of 2,500 pieces in full color;
·Full page ad copywriting and layout & design;
·Public Relations support in writing and distributing a press release about the Clients entry into the US market.

Each program is customized to address the Clients specific market vertical and individual needs. And while the marketing deliverables work extremely well around a trade show appearance, they are also practical for introductions made at other times.

US Market Insights offers a variety of marketing communication services to companies entering the US, and provides access to a network of international marketing professionals dedicated to helping US companies expand their presence abroad.

More information about the US Market Entry Program can be found at the company website www.USMarketInsights.com, or by sending an email to info@USMarketInsights.com.

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