'Perfect Attendance' Completes Successful Pilot Program At Dallas High School

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Perfect Attendance Program Rewards Dallas Independent School District Students With Good Attendance Records

The successful pilot launch of "Perfect Attendance" will conclude Friday, May 14th at Woodrow Wilson High School with a live performance by Orlando Salinas' Latin-Rock Band. The concert along with drawings for several prizes is part of the rewards program offered to those students who successfully participated in the Perfect Attendance test program.

Woodrow Wilson (part of the Dallas Independent School District) was chosen to help launch the cutting-edge, six week long experiment. Perfect Attendance is an innovative program that uses targeted incentives to motivate students to attend school, complete their education and achieve at a higher level in the classroom.

Incentives for the program included rewards from thirty different sponsoring companies. Students were able to redeem their individual points for game tickets from professional sports teams, movie theater passes and many other goods and services from various retailers and restaurants that fit those teen’s demographics.

This Friday's concert by the Orlando Salinas band concludes the program for the spring semester. In order to attend the event, eligible students must meet attendance requirements or have earned at least 3,000 points.

"We're very excited about this program, it's a fun way to say: 'hey, learning is cool'. We hope to get the message across that getting the most out of every opportunity that school offers is very important at this point. ...It is a bit of re-assurance that doing the right thing is totally ok". Said Sammy Echeverry, one of the band’s founding members.

"The students are very excited about having a concert with a great local band in their high school. Many of the students have told us that they will make sure they are in school this week so they can attend the concert," said Stewart Lytle, a partner in the Perfect Attendance program.

During the concert, there will be a drawing for two American Airlines tickets for students who have earned 8,000 points or more. To earn 8,000 points, the students must have near perfect attendance and high-quality grades. Students can start redeeming points when they have earned 2,000 points or more.

The Perfect Attendance program was initiated this spring at Woodrow Wilson High School to demonstrate that incentives encourage students to be on time, in class and performing at a higher level. Teachers have noted that attendance since the program began has increased and tardies are down. The student response has been very positive to the program. Participants eagerly check their point values via the web site or at the school cafeteria.

"They also like getting rewards. And these incentives have modified the behavior of some students. They are motivated by the acquisition of points and for the rewards they can earn by being in school and performing well." Lytle said.

Corporate sponsors and partners for Perfect Attendance include American Airlines, Dallas Mavericks, Dallas Cowboys (Desperados), Dallas Burn, Six Flags/Hurricane Harbor, Blockbuster, Glamour Shots, AMC, Theaters, Lowe’s Theaters, WFAA-TV, Frisco Roughriders, Fiesta Store, BestBuy, SunCoast Video, Sam Goody, Finish Line, Fast Forward, Claire’s, Palm Beach Tan, Speed Zone, Invincible Sports T-shirt, Celebrity Station, Valley View Mall, Towne East Mall, Cantina Laredo, K-104 Radio, After Thought, Icing, David Burrows, Barking Harley Productions, the Orlando Salinas Band and the Y.O. Ranch Steakhouse.

For more information on Perfect Attendance, please visit http://www.perfectattendance.org.

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