Search Engine Marketing Training Spawned by Google IPO

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With GoogleÂ?s IPO on the horizon, more companies are turning to search engine marketing as a way to increase their web presence. Many companies will outsource for a premium, however they should also consider in-house training as a cost effective and long term solution.

– Google’s recent groundbreaking decision to go public has reverberated throughout the technology industry, rapidly expanding the field of companies that specialize in harnessing the increased search engine marketing power that will be spurred by the initial public offering.

Google, what was once a Stanford University project, is now a multibillion dollar company that has laid the groundwork for Internet innovation. The IPO will give the company more funding to compete against other major players in the search engine and online advertising industries, and that means amplified opportunities for businesses large and small to take advantage of search-based advertising as a profitable business model.

But to do that, those businesses need to master the tools to get traffic to their websites. It takes more than just a few random keywords and simple submission to search engines. Search engine marketing is an advertising method like no other, and well-chosen keywords are the pivotal part of any search engine marketing campaign. Any business or organization that wants to get visitors to its website needs a cutting-edge strategy and the tools to implement it.

A whole new crop of companies has emerged to help companies master this challenge, and the field continues to expand. One leader in the field is SEMTraining, a corporate training consultancy founded in 2001 by Philip Maher and backed by his more than nine years of experience in algorithm testing, web development and software engineering.

SEMTraining provides in-house search engine marketing training that allows companies to create their own knowledge base, rather than just relying on an outsourced consulting firm’s expertise.

“Our spin on search engine marketing and optimization is to teach companies the methodologies and tools to bring the process in-house.” Maher said. “It’s much more cost effective for the company in the long run, and we really enjoy enlightening them on this complex and sometimes confusing industry.”

SEMTraining has helped a variety of organizations in their quests to realize and sustain profitable Internet marketing ventures. The firm brings its expertise directly to organizations with on-site, hands-on corporate training classes that teach search engine marketing and optimization. The in-depth, comprehensive training is as accessible as it as complete. SEMTraining can help anyone, whether technologically experienced or a novice, navigate the complex world of search engine optimization. Trainers teach the latest techniques to surpass the competition and stay there.

Search engine marketing will become even more important as Google’s public offering puts more mainstream focus on internet advertising. SEMTraining knows that creating a powerful web presence takes cutting-edge knowledge, skill and experience. Its unsurpassed training vests organizations with all three.


Philip Maher

Phone: (877) SEM-CLASS

Fax: (415) 775-2306

4 Himmelman Place

San Francisco, CA. 94133

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Philip Maher