As Was Featured in Bestselling Author Seth Godin’s 2004 Bull Market Directory

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Guidebook of 500 creative thinkers and innovative companies features As Was, a full-service consulting firm specializing in starting, marketing, and improving eBay and online businesses. As Was President will be speaking at eBay Live! about how As Was services can help establish and grow eBay businesses.

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As Was, a full-service consulting firm specializing in starting, marketing, and improving eBay and online businesses, announced that it is the only online auction consulting company in the recently debuted 2004 Bull Market Directory. A new e-book by best-selling author, entrepreneur, and speaker Seth Godin, the 2004 Bull Market Directory includes 500 copywriters, advertising agencies, prototypers, designers, artists and more that will make a business, product, or service what Godin calls a Purple Cow.

In his book, Purple Cow, Godin argues that the only effective marketing strategy is to build innovation into a product or service from inception, ultimately creating a Purple Cow, which stands out among a marketplace of traditional brown cows. Godin's Purple Cow was a BusinessWeek bestseller for five months, and also appeared on the New York Times and Wall Street Journal bestseller lists. The 2004 Bull Market Directory is expected to reach more than one million people.

As Was, combining nearly a decade of website and online sales and marketing experience in addition to advanced eBay knowledge, boasts a proven track record for its clients on eBay. In the month of January 2004, As Was clients sold a total of over $1 million on eBay alone. Three As Was clients are eBay Shooting Stars, which are sellers with a feedback rating of 10,000 or higher.

To help promote the company's capabilities, As Was will be exhibiting in booth #628 at eBay Live! 2004, eBay's annual user conference. This conference includes a "Solutions Center," a trade show floor with approximately 100 booths available by application only to companies who provide products and services that benefit eBay users.

Also at eBay Live!, As Was President, Debbie Levitt, will be speaking on the "How to Use Solution Providers to Grow Your eBay Business" panel. Debbie will explain how As Was services can help individuals, companies, retail stores, manufacturers, and large corporations establish and grow eBay businesses.

The eBay Live! 2004 Conference is being held June 24-26, 2004 at the Ernest N. Morial Convention Center in New Orleans, Louisiana. Please see http://www.ebay.com/ebaylive for more information.

About As Was

As Was is a full-service consulting firm specializing in eBay and online sales, business creation and operations management, traditional and niche marketing, and website development. As Was is uniquely poised to improve eBay and online businesses through auction design, creation and presentation of the seller's identity, sales and marketing strategies, research, training, custom-programmed auction management tools including integration of the eBay API, and other services. As Was has been making the world's marketplace your marketplace since it was founded in April 1995. It is a private, woman-owned business headquartered in New York. For more information, please visit http://www.aswas.com or call 888.872.7927.

About Seth Godin (http://www.sethgodin.com)

Seth Godin is a bestselling author and entrepreneur, changing the way in which people think about marketing and modern day business in his international bestsellers, Purple Cow, Permission Marketing, Unleashing the Ideavirus, The Big Red Fez and Survival is Not Enough. Godin is a renowned lecturer and was named one of 21 "Speakers for the Next Century" by Successful Meetings Magazine in 2003. He was the founder and CEO of Yoyodyne, the leading interactive direct marketing company, which Yahoo! acquired in late 1998. Godin holds an MBA from Stanford and was named the "Ultimate Entrepreneur for the Information Age" by BusinessWeek.

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Debbie Levitt
As Was
888.872.7927
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