FLOTO launches Borsa Fall 2004 Collection in the US

FLOTO launches Borsa Fall 2004 Collection in the US and finds its way into the hands of Seventh Avenues fashionista's via unconventional route from Italy's old world craftsmen.

New York, NY (PRWEB) May 17, 2004 -- Whether its weekends in Montauk, Memorial Day in St. Barts or August in Capri this seasons staple and new classic is Floto's Borsa 2004 Collection. Hand-crafted in Tuscany of fine Italian calf-skin leather, Floto is an updated twist on a timeless, old world classic appreciated for its handsome lines, feminine appeal, chic styling and durable nature. Floto is the ever-chic European bag born from quality Italian craftsmanship - authentic, original, classic, worn and always sexy. Whether in the city, on the go or in the air - the perfect accompaniment should always represent your personal style and mood. Floto's Borsa Collection gives you that flair - effortlessly and in an instant.

Every piece of the Borsa Collection is a hand-finished original work of art complete with distinctive hardware and finishings. Built to last by skilled Italian artisans, Floto is old-world quality for today's fast lifestyle. Over time - the more distressed the better. The marks, worn seams and traveled look age with the bag to create an even more attractive version than the first time its worn. The Floto signature is clean and simple yet an undeniably stylish way to travel.

With 15 sophisticated yet distinct styles (including three briefcase silhouettes), seven rich, saturated colors and price points ranging from $169 to $289, the Borsa Collection has something for everyone. Featuring over-sized totes to anything but common duffles, flight cases, garment bags and much more - each Floto starts with thick, polished leather, lined in breathable, smart Montgomery Plaid cotton and detailed in high-end brass
or stainless steel. So chic - it's also the perfect accompaniment for work meetings, weekends in the park or afternoons in the city.

Conceived and established by ex-Wall Streeter, Joe Floto, who, disillusioned with climbing the corporate ladder, went on an inward bound self-study trip to Europe in the Fall of 2002. Tired of compromising style for functionality, Joe brought Borsa to the States to share his inspiring find and story with other fashion hungry jet-setters.

Floto -The cornerstone of what's old and new again - arrive in style!

For more information please contact Leslie Sebbag at 212-532-8552

Floto's Borsa Collection can be found online at www.flotoimports.com