, Launched Today, Helps Singles Create the Best Online Dating Personal Ad

Share Article creates the perfect online personal ad for its clients, resulting in better results and an overall better online dating experience. works with all dating sites.

– was unveiled today, assisting singles with their online personal ads and digital photographs. The company has a team of writers who conduct a telephone interview with the client, then go to work writing their amazing personal ad – customized for the internet dating site of their choice. In addition to writing personal ads, the company also provides digital photo editing services to improve their client’s online photo.

Online Dating Gains Worldwide Acceptance

In September 2003, ComScore (an online research firm) estimated the number of online “personals” profiles to be around 40 million. Specialty Match Network ( believes there are close to 2 thousand sites catering to Internet Dating, Online Personals, Video Chat, Video Profiles and Dating Services.

According to the U.S. Census Bureau, over 70 million adults in the United States are single. They estimate this number to exceed 100 million by 2010. Sixty percent of the active Internet population is single. Now that Internet Dating is gaining social acceptance, singles are openly admitting among friends they’ve dated someone they met on the Internet, in record numbers.

The Amazing Personal Ad

It is not unusual for people to be at a loss for words when creating their online personal ad. For example, essay questions such as "Tell Us About Yourself" in 800 words or less, send a cold chill down their back.

A recent survey asked single adults on asked:

"What is the most important part of a person's profile?"

46%    The essay: How people write and what they choose to write about tells all.

40%    The Picture. It's worth 1,000 words.

14%    All the detail questions with checkboxes. "I like all the detail"


So, as you can see, almost half of those answering the survey are very interested in what people choose to write about, and how they choose to express themselves.

The Amazing Personal Ad

It takes a lot of time and effort to participate in Internet Dating. However, people don't have to read a thousand profiles to notice how little effort is spent on the Essay questions. In fact, our focus group of women said, hands down, they pay attention to men who can express themselves and know how to use a spell checker!

The team developed their unique 15-minute power interview technique to make it easy and fun to capture the essence of what to write in their personal ad. The client is then given the chance to review and comment on the new personal ad before it is finalized and approved.

“During our beta phase we were able to fine tune our interview techniques in order to write a much more insightful personal ad for our clients.” said Jim Harrer, CEO of Specialty Match Network, the company that developed “However, we don’t just write a great personal ad that increases the number of responses our clients receive; we also express what turns our clients off. If someone doesn’t want to date someone with kids, the personal ad should have the courage to state so. It saves everyone time and potential heartache. For more information regarding the "The Amazing Personal Ad" visit

The Amazing Photo

There are 40 million Online Profiles on the Internet today. Studies have showed that profiles with photos are viewed 14 times more often by men and 8.5 times more often by women, than profiles with no photos attached! If you're going to take the time to participate on an Internet Dating site, you must have a photo that will attract attention.

Most photos are taken for 4x6 prints and are not suited for posting online without some editing. The team researched the correct aspect ratio for the most popular online dating sites, and provides a digital photo editing service, which results in a photo that has been digitally retouched with you as the main focal point. For more information on "The Amazing Photo" visit

Affordable packages

Right now, is offering an introductory package of only $49.95 for “The Amazing Profile” package, which includes the Amazing Personal Ad and the Amazing Photo service. You can also order just “The Amazing Photo” for $29.95 or “The Amazing Personal Ad” for $34.95. For more details, visit

The Specialty Match Network is the fifth site in the Specialty Match Network and can be reached at It follows the corporate site at, our online dating site reviews – our dating directory portal at and the company’s first niche online dating community for country music lovers

About Specialty Match Network

Specialty Match Network specializes in building niche properties for online dating, social networks and corporate brand extensions focused on a specific theme, lifestyle, ethnicity, and interest or hobby. Our experience in building online communities and getting them to market started with computer Bulletin Boards Systems (BBS) and enterprise software solutions. Today we’ve developed the next generation of matching and online relationship tools to create useful social networks that span a variety of needs and subjects.

Our mission is to enable corporations to know, understand, and most importantly, engage their customers as never before possible. In addition, for the first time, corporations can use the power of the World Wide Web and our online relationship management technology (ORMT)™ to empower their customers to network with each other, which improves the relationship between the corporation and its social value while promoting its corporate brand.

Specialty Match Network’s leadership team has a proven track record for building award winning technology, combined with years of experience that enables us to execute on the customer’s vision by creating useful and compelling online communities.

For more information on Specialty Match Network, Contact: Jim Smith, EVP, Business Development, (949) 338-6949, Email: or visit

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Jim Smith