Matrix Marketing Group Launches Marketing Plan Audit to Increase Marketing Effectiveness and Sales Results

Matrix Marketing Group today announced its second generation Marketing Plan Audit in response to companies' needs to increase sales and control costs. The Marketing Plan Audit is a proven process to help companies improve their effectiveness of marketing and sales support activities, while tightly controlling expenses.

DENVER, CO (PRWEB) May 18, 2004 --Matrix Marketing Group today announced its second generation Marketing Plan Audit in response to companies' needs to increase sales and control costs. The Marketing Plan Audit is a proven process to help companies improve their effectiveness of marketing and sales support activities, while tightly controlling expenses.

A marketing plan audit is an examination of a company's - or business unit's - marketing environment, objectives, strategies, and activities with a view to determine problem areas, opportunities, and recommending a plan of action to improve the company's marketing performance. The marketing plan audit examines six major component of the company's marketing situation: marketing environment; marketing strategy; organization; systems; and productivity.

The Marketing Plan Audit is a method for identifying and realizing underutilized marketing resources. The marketing effectiveness of a company is reflected in the degree to which it shows five major attributes of a marketing direction: customer values, marketing organization, marketing information, strategic orientation, and operational efficiency. When the data is gathered, Matrix Marketing Group presents the findings and recommendations. A valuable aspect of an audit is the process that the managers go through to assimilate, debate, and develop new concepts of needed marketing actions.

"We see companies struggling to increase sales revenues and they often unleash a flurry of activity," explains George Schildge, president and CEO of Matrix Marketing Group. "Particularly in emerging growth and turnaround situations - where timing is critical and budgets are tight - marketing and sales expenses must deliver results quickly. Sheer activity aimed at the entire market will not produce the desired result. Often, it is difficult for a company's executive team to find real opportunities for improvement without an external assessment."

The Marketing Plan Audit Process:
The benefits of conducting the marketing plan audit include understanding how the marketing budget is being used - where it is working - and where it is ineffective. The client also will decide if the existing marketing investment can deliver the revenue growth results needed, then realign expenses - or cut expenses if needed - to improve results.

The marketing plan audit starts with a meeting between the company management and the marketing auditor(s) to work out an agreement on the objectives, coverage, depth, data sources, report format, and the time period of the audit.

The team works with the client's Marketing, Sales, and Business Development teams to optimize current expense allocations to drive the results they need to achieve. Then the team helps decide how to realign these expenses to get prospects to move through the seven stages in the sales process to become - and remain - the client's customers. In some cases, the client company asks Matrix Marketing Group's team to stay following the audit to help implement the client's new marketing and sales support strategies.

Schildge continued, "This audit process scales nicely from startup businesses to large, mature businesses. For startups, we use these principles to build a marketing and sales strategy, ensuring that limited marketing budgets are used to gain maximum revenue results. For larger companies, we use the audit process to improve the financial impact of marketing and sales investments."

For more information on the "Marketing Plan Audit" programs please visit www.MatrixMarketingGroup.com/audits or call us at (303) 325-8888.

About Matrix Marketing Group:
Matrix Marketing Group, Inc. is an outsourced marketing resource that specializes in marketing, branding, and growth strategies for entrepreneurs, small and midsized companies in the hi-tech, manufacturing and business service industries. Since our inception in 2002, we have focused on creating value for our customers helping them grow their sales by improving their marketing ability and delivering proven strategies and tactics that increase their return on marketing investment.

The company can be reached at www.MatrixMarketingGroup.com, info@MatrixMarketingGroup.com, or call us at (303) 325-8888.

###