Banterra Bank Gains From Launch of Product4 One-Touch Software

New Platform System Speeds Checking, Savings, Product Sales & Customer Support Applications

St Louis, MO (PRWEB) May 18, 2004 --Banterra Corporation, a growing bank holding company with 23 bank locations in southern Illinois and western Kentucky and approximately $950 million in assets, is achieving dramatic, cost-saving efficiencies and offering better customer service thanks to the application of a new PRODUCT4 One-Touch software system from PRODUCT4, Inc.

Tom Patton, Banterra Executive Vice President -- Retail Banking, said, Implementation of the PRODUCT4 One-Touch system is improving every aspect of our new accounts/deposits operations in all of our locations, ranging from point-of-sale customer service to account management, marketing and vendor integration."

By replacing our previous system with the platform-based PRODUCT4 One-Touch solution, we have realized dramatic time savings at every department level, minimized paperwork, and we expect to achieve substantial cost savings and significantly boost new product sales," Patton added.

Banterra implemented PRODUCT4 One-Touch after a comprehensive analysis of other enterprise banking systems. We wanted an enterprise solution so we could realize operational efficiencies, render better service and increase sales, with the goal of boosting bottom line performance," he said.

We chose PRODUCT4 One-Touch because its applications are flexible and are customizable to meet our business needs, without requiring extensive, complicated staff training. PRODUCT4 One-Touch is a system we can change and add functionality to wherever, and whenever, we want. It is a very powerful product. Its functionality runs seamlessly with our CSI data center," Patton added.

Previously, it took our bank service representatives (BSRs) 20 minutes to open an account for a new customer," Patton said. Thanks to the integration and functionality of PRODUCT4 One-Touch, our BSRs can now open new customer accounts in five minutes or less. Its cross selling and 'reminder functions guide the BSR to those of our other products relating to that specific customer, prompting a selling opportunity."

Daniel Moskowitz, President and CEO of PRODUCT4, Inc., said, PRODUCT4 One-Touch is an increasingly popular solution for financial institutions. It enhances delivery of products and services while helping to decrease expenses and increase revenue."

PRODUCT4 One-Touch enables banks to increase profitability using an integrated suite of retail and commercial financial delivery systems. The PRODUCT4 One-Touch enterprise-wide system integrates new accounts, sales, service, teller, marketing and business rules. PRODUCT4 One-Touch uses the Microsoft .Net framework to handle a wide range of customer interactions through multiple channels, including branch, call center, Internet, and ATM. PRODUCT4 systems have been installed in more than 135 financial institutions across North America and the Caribbean, and support more than 7,200 bank branches.

For more information, contact Daniel Moskowitz at PRODUCT4, Inc. at 314.434.1999, or please visit the website www.product4.com or e-mail inquiries to sales@product4.com.

Media contact: Jeff Dunlap @ Powerline Public Relations, LLC. @ 314.721 5505.

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