Union City, CA (PRWEB) May 18, 2004 -
Over the past year, Web marketing and Internet advertising activities have skyrocketed. Everyone's talking about it, everyone's doing it. Forrester Research estimates that paid search spending alone was at $1.7 billion in 2003, growing about 40% to $2.4 billion this year, and predicts growth will continue for the foreseeable future.
As companies large and small rush to grab their online market shares, getting the desired Web traffic is becoming increasingly competitive. Thomas Wong, author of Â101 Ways to Boost Your Web Traffic,Â explains the challenges involved. ÂIn the past, you may compete with 10-20 other businesses in the US, but these days, you are competing with hundreds and thousands of businesses from around the world. If you do not deploy effective Web marketing techniques, then you will lose your market shares.Â
WongÂs book provides 101 specific techniques to help you beat the competitors. It invites you to evaluate all aspects of your Web operations, from domain name branding to landing page development to online sales management. Using proven techniques that have worked well for successful sites, Wong shows that you can do the same for your site. The book lists hundreds of examples and vendor tools that can be purchased and customized for immediate use. Among those tools are search engine optimization guides, viral marketing approaches, email broadcasting software, blogging and publishing platforms, banner exchange programs, affiliate and partnership programs, and cross linking software.
Reviewers of the book have given the following comments: Âa must have for online businesses,Â Âif you buy it, they will come,Â Âon the surface, this book seems fairly simple, but when you delve deeper, it provides many suggestions that help you with page views and customer retention.Â Wong says he is pleased with the reviews he has received and will continue to update the book contents periodically. ÂItÂs not just about practicing what you preach. Keeping your Web marketing techniques current is a top priority these days. To do anything less is to surrender your market shares to your competitors.Â
"101 Ways to Boost Your Web TrafficÂ is published by Intesync in California. ItÂs available for sales at Amazon.com and your local bookstores. The book is also distributed in India by Indus Publishing and in Russia by Dilya Publishing House.
Book resources link: http://www.intesync.com/search
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