Cruise Critic and NLG Sign Content Licensing Agreement

Share Article

Cruise Critic, the InternetÂ?s leading consumer information-based online cruise travel site, and NLG, one of the nationÂ?s largest online and offline leisure travel companies, have signed a content licensing agreement.

Cruise Critic the Internet’s leading consumer information-based online cruise travel site, and NLG, one of the nation’s largest online and offline leisure travel companies, have signed a content licensing agreement. As a result, NLG will distribute select Cruise Critic content – including cruise reviews, port of call profiles and feature stories – across a host of travel sites.

Specifically, Cruise Critic will furnish reviews of nearly 200 ships, cruise line profiles of more than 45 cruise lines, and destination-oriented features on 18 regions and 100 ports worldwide.

NLG will supply the content to its owned brand websites including CruisesOnly and Vacation Outlet, as well as to its licensed brand partner sites.

“Our new partnership with NLG further solidifies our position in the marketplace as the objective industry source for cruise features and reviews,” says Sandy Haberman, Cruise Critic’s Vice President of Sales and Marketing. Cruise Critic already has licensed content agreements with travel agency web sites such as Travelocity, Expedia and Cruise411.

“NLG is intent on extending our award-winning cruise shopping and booking experience. The depth of information Cruise Critic provides plays a significant role in that,” said Tom Gerace, Senior Vice President - Marketing at NLG. “A more convenient, informative online shopping experience breathes life into cruising and leads consumers to start dreaming about that perfect trip far in advance of their travel, helping our customers select the cruise vacation that is right for them.”

About Cruise Critic

Cruise Critic, launched in 1995, is an interactive community of seasoned and first-time cruisers who enjoy the fun of planning, researching and sharing their love of cruising.

The site has been honored by the Society of American Travel Writers (SATW) with its Lowell Thomas Award. Cruise Critic owns the most heavily trafficked cruise message boards on the Web, with over 110,000 registered members. Cruise Critic is part of an online travel network owned, operated and published by The Independent Traveler, Inc., a privately held New Jersey Corporation. Cruise Critic's sister site is The Independent Traveler.

About NLG

NLG is one of the nations largest online and offline leisure travel companies. The company enables consumers to plan and purchase their vacation or cruise online using industry-leading dynamic packaging technologies or offline with highly experienced travel consultants.

The company interacts with millions of consumers through a portfolio of leading brands that it owns or licenses, including Vacation Outlet, CruisesOnly, Cruises.com, Orbitz (Nasdaq: ORBZ), SAM’S CLUB (NYSE: WMT), Yahoo!, Hotwire, priceline.com (Nasdaq: PCLN), AAdvantage Cruise, and many others. NLG is headquartered in Woburn, Mass. For outstanding vacation and cruise deals, visit Vacation Outlet, CruisesOnly, or one of many other partner sites.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sandy Haberman
CRUISE CRITIC
609-730-9155 x16
Email >
Visit website