(PRWEB) May 18, 2004
Investing is a scary business right now. The stock market is volatile at best, and often headed in the wrong direction. Company ethics and governance are questionable  solid Fortune 500 companies are treading the fine line between smart business and criminal behavior far too often.
IMHO investments, LLC (http://www.imhoinvestments.com) is a new investment advising company that aims at helping the average investor navigate these muddy waters. ÂWe believe that the average investor needs to think differently about how they invest in todayÂs environmentÂ, says Reathel Geary, registered financial consultant and co-founder of IMHO investments.
Unlike most investment advisors, IMHO investments targets the average investor, people with $10,000 or $100,000 to invest. ÂMost advisors prefer clients with at least a quarter million dollars in their pocketÂ, says Geary. ÂOur goal is to help people grow towards a quarter million dollars. In todayÂs investment climate, we believe the average investor can really benefit from some professional helpÂ.
With many companies making the news for unethical business practices, IMHO investments also believes it is important for clients to have a voice in the kinds of companies they invest in. ÂItÂs not enough to invest based on financial performanceÂ, says Geary. ÂInvestors deserve to know about other aspects of the companies they hold. What are their corporate governance standards? Do they treat their employees well?Â
This investing approach, sometimes referred to as socially responsible investing (SRI), also allows clients to invest based on non-financial criteria. SRI mutual funds let investors screen on issues as varied as pollution, womenÂs issues, or sexual orientation discrimination. ÂThis is one of the fastest growing trends in investingÂ, says Geary. ÂWe call it opinionated investing  helping clients to invest in companies that share their views on what is important. It is just one more way for people to vote with their dollars.Â
IMHO investments believes that this approach will be attractive to an audience that traditionally has not used investment advisors. ÂWe started this company for people like us  people who have a little money, a lot of opinionsÂ, says Geary, who is 32 and a new dad. ÂWe took our scattered investments, our growing financial needs, and our values, and melded them into a coherent investment strategy. We were our first clients.Â