Fringe" Holidays Can Supercharge Sales and Promotions Thanks To Plain Jane's Promotional Planner

Move over Labor Day White Sales; consider Soup Month, Womens History Month, Book Week and so many more. Now the promotional opportunities that surround these events can be turned from plain to spectacular while boosting sales, thanks to Plain Janes Promotional Planner, an interactive workbook and resource guide.

FOR IMMEDIATE RELEASE

Montclair, NJ(PRWEB) May 24, 2004 -- The Plain Janes Planner, created by marketing virtuoso Jane Tabachnick, is an indispensable resource for any company seeking to add some extra pizzazz --and the sales this generates- to their marketing mix. As for what the rewards can be, 1-800-Flowers.com CEO Jim McCann, speaking at a recent conference, noted that flower and gift sales for personal and fringe holidays, such as Halloween and Valentines Day, now comprise half of the companys annual sale The company also recently had a successful promotion focusing specifically on gifts for School Nurses Day.

The success of the School Nurses Day promotion points to the fact that "even in months where there seems to be little happening there may be huge promotional opportunities," points out Tabachnick. For example, January is officially Soup Month" but how many restaurants or food stores really took advantage of the potential of adding some excitement to what is traditionally one of the slowest months of their business year?

Most companies get into ruts, doing the same things year after year. What I wanted to provide with the Promotional Planner is not only a fun-to-read list of both known and less-known events, but some real world advice for companies on how to use these to energize their business," said Tabachnick, a well-known marketing resource, also known as the e-mail virtuoso for her outstanding record of success in that area.
   
For example, for Soup Month, using the fictional Joes Restaurant" in her example, Tabachnick suggests the following, Why not begin with mailing a coupon for one 'Joes Restaurant gift soup bowl to valued customers who come in during Soup Month? And dont forget to add special soup menu combos, soup n salad, soup 'n wraps, soup 'n pasta, etc. to the menu. Even consider taking soup right to your customers, setting up a Joes soup cart at lunch time in a local office building, or at a major intersections. Based on the reaction to the soups, this portion of the business may grow into having a local bakeries/coffee house sell the soups on a regular basis year round-- or they may do so only during Soup Month. Customers may even be able to enjoy Joes soups at home, with the launch of a packaged soup line."
   
Even companies who normally dont deal quite so directly with the public can also use fringe holidays as a marketing boost, Tabachnick emphasizes. She is confident that with Plain Janes Planner and/or her own consulting services any day of the year is full of promotional opportunities to help firms garner some media attention and boost their business.

Take the example of Jones and Clark CPAs", she suggests a number of ways that they may capitalize on National Clean Off Your Desk Day beginning with tips on keeping and organizing your filing and tax records.

Plain Janes Promotional Planner includes:
Solid strategy; Inspiring examples; 4 Step-by-step worksheets with real examples; A Directory of Over 2000 Holidays and Events; Interactive guide to Worldwide Event Schedules; Top Ten Promotions - how to use them to successfully promote your business; Press Release Writing Guide and Template; Event Planning Guide and Workbook and a special bonus resource directory.

Plain Janes Promotional Planner 2004 is available in digital ebook form and is downloadable exclusively through http://www. plainjanesplanner.com or Amazon.com. Jane is also available for private consultations and lively group presentations.