Ice, Ice Baby, Abazias.com Welcomes BlueNile to the World of the Publicly Traded Online Diamond Dealers with Cool Composure

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With an exclusively branded diamond, quarterly reports filed and a year under their belt, Abazias.com (ABZS) sits back and smiles as the world reacts to the BlueNile (NILE) IPO. Â?We are thrilled that a company as recognizable as BlueNile is taking the same risk we took a year ago, legitimizing the market niche,Â? states Oscar Rodriguez, CEO of Abazias.com. Â?This is great for the industry as a whole.Â?

With an exclusively branded diamond, quarterly reports filed and a year under their belt, Abazias.com (ABZS) sits back and smiles as the world reacts to the BlueNile (NILE) IPO. “We are thrilled that a company as recognizable as BlueNile is taking the same risk we took a year ago, legitimizing the market niche,” states Oscar Rodriguez, CEO of Abazias.com. “This is great for the industry as a whole.”

Abazias.com is one of the nation’s leading international discount diamond and loose diamond dealers on the internet and one of the few public companies in this burgeoning online industry. Abazias.com has set the pace for other online diamond dealers to follow in terms of marketing, promotions and big picture momentum including announcing their exclusively branded diamond, making Abazias.com an investors dream.

Abazias is proud to present its exclusive Couples Diamond®, which is available only on http://www.abazias.com. The Couples Diamond® will replace the Amore diamond which Abazias sold on behalf of another company. The Couples Diamond® Brand diamonds are certified super ideal cut hearts and arrows diamonds. The Couples Diamond® Brand diamonds are cut to perfection and have the highest grading of polish and symmetry. A super ideal cut diamond returns 98% of the light entering it, giving it noticeable brilliance.

Abazias.com enjoyed record sales of 1.7MM its first year as a public company, in an industry that has ample opportunities for growth, and will release its 2004 first quarter record results over the next several days. Online sales are still a small part of the U.S. diamond market, an estimated 2% of the total of $29 billion in 2003, according to the Jewelry Industry Research Institute, but that's up from 1.5%, up 25%the year before. Overall, online jewelry sales are expected to hit $2.8 billion this year, up from $2 billion last year, says sales tracker Forrester Research. To further review Abazias.com's performance, please refer to the 10K-SB which is available online.

Further plans for 2004 include additional strategic marketing alliances including a current promotion with http://www.Maximonline.com, the online portal of Maxim Magazine.

Abazias.com has created a strong customer following based on customer service and site innovations that let shoppers create their own jewelry. In addition to delivering quality diamonds at wholesale prices, Abazias.com is also a full-service jeweler offering a large selection of settings for stones purchased.

About Abazias.com

Abazias.com (ABZS) is one of the nation’s leading international discount diamond and loose diamond dealers and one of very few public companies in the online industry. Abazias.com features one of the largest certified loose diamond databases anywhere in the world. Abazias.com offers a database of over 60,000 diamonds, valued at over $50 million. All of the diamonds out of Abazias.com are GIA, AGS or EGL certified. Abazias.com also offers specialty diamonds including the “Couples Diamond”® which is required to meet even higher standards for cut, clarity and dimensions. For more information, please visit http://www.abazias.com or call 800.603.9940.

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Rebecca Kollaras
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