MarketSmart Technologies Unveils New Identity and Announces New Direction in Prospecting and Lead-Generation Solutions

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Tampa-based marketing metric software and solutions provider announces exciting industry initiative while announcing new company name: Prospect Smarter, Inc.

MarketSmart Technologies — a provider of innovative marketing measurement and lead-generation solutions — announces its move into the business-to-business (B2B) marketing measurement and lead-generation services sector under a new corporate identity.

"We are going to continue to aggressively develop solutions to help companies measure and maximize the effectiveness of their marketing, but we’re going to strengthen our focus on prospecting and sales lead generation solutions and begin operating under the name Prospect

Smarter, Inc." said President and CEO Steven Tingiris.

"Small-and-middle-market organizations are more ‘marketing savvy’ today than they were when we started in 1995. Back then, it was the bigger companies that invested in marketing technology solutions like ours. Today, an increasing number of smaller organizations are realizing the right technologies and marketing strategies can make their marketing dollars go much further."

"We see a huge opportunity in helping these companies gain visibility into the effectiveness of their marketing by providing the metrics they need to leverage their marketing into the highest possible number of qualified sales leads," said Tingiris.

"Sales and marketing organizations have traditionally struggled to quantify a return on their marketing investment. We have the answer they’re looking for. Our metric-measurement and prospecting tools give marketing managers, sales leaders and company executives the information they need to effectively guide their marketing and sales efforts based on quantifiable results. This is the first time that kind of accountability has been available to middle-market players."

"Along with top industry tools, we provide our customers with proven lead-generation strategies. We offer three different tactics designed to quickly assess the best approach to increasing qualified leads. These include paid Google Ad word placement, direct mail with a unique-tracking component, and web conferencing. We spend a significant amount of time consulting with our clients to align their marketing efforts with their sales goals. By working with marketing professionals who have invested themselves in partnerships, our clients get personalized service and customized solutions," Tingiris concludes.

Prospect Smarter has put together an incredible arsenal of tools and strategies, allowing them to help companies jump start their prospecting initiatives and measurably increase the quantity and quality of their sales leads. Businesses — small and large — get the edge they need to stay competitive in these challenging times.

About Prospect Smarter

Based in Tampa, Florida, Prospect Smarter is a leading provider of marketing-measurement and prospecting-management solutions to the business-to-business marketplace. Offering a suite of applications — along with consulting and professional services — Prospect Smarter is an innovator in the world of marketing and lead-generation solutions with a client list that includes: Microsoft, AT&T, Home Shopping Network (HSN), Catalina Marketing, Accenture, AmSouth Bank and Verizon.

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Teresa Waterman
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