Fenix Recveives Private Equity Financing

Leading Skin Care Company Adds New Directors

(PRWEB) May 26, 2004 -- fenix Cosmetics, Inc., a specialty skin care company, announced today the completion of a private equity financing led by Aspen Advisory Group, Inc. The investment will be used to fund the development of new products, a redesign of existing packaging, and the deployment of a national sales force.

Concurrent with the investment, fenix also announced the appointment of four new company directors. Joining James Pereyra, Chief Executive Officer, and Bill Bakho, Chief Operating Officer will be Curtis Steinhaus, Oz Abregov, Craig Parrino, and Pierre Ngo.

"Were fortunate to have Aspen Advisory as part of the fenix team," said James Pereyra, CEO of fenix. "Aspen has extensive experience and adds valuable strategic and operational perspective to our board."

The company rose quickly to the top of the cosmeceutical industry, with its Rehydrating Sunscreen, one of the leading sun protection products available today. The company also markets a line of non-prescription cosmeceutical products that are sold through many of the nations top dermatologists, plastic surgeons, and selected Saks Fifth Avenue department stores.

Founded in 1999, fenix is dedicated to revolutionizing the skin care industry by developing the highest quality and most effective skincare products available. The company's experts are charged with the task of searching the world over to find the unique ingredients that are putting a new face on the skincare industry.

The Aspen Advisory Group, Inc. is a wealth management and business consulting firm.