Worktank Creative Media Tapped to Develop On-Device Demo for the Portable Media Center Launch

Worktank Creative Media was hired by Microsoft to create an on-device demo to generate excitement and demand for the Soon-to-be-released Portable Media Center.

(PRWEB) May 27, 2004 -- The Portable Media Center, a new portable device that holds hundreds of hours of movies, TV shows, music, and thousands of pictures, is positioned to represent the next generation of mobile entertainment. Worktank Creative Media was hired by Microsoft to create an on-device demo to generate excitement and demand for the product.

The demo objectives are to educate consumers on a new category, show why the PMC is best of breed, illustrate how the device works, and demonstrate the end-to-end experience of transferring content from the PC to the device for playback on the device and a TV or stereo.

For more information about the Portable Media Center visit http://www.microsoft.com/windowsmobile/products/portablemediacenters/default.mspx.

About Worktank Creative Media
Worktank Creative Media was founded in January of 2001 by Melinda Partin and Leslie Rugaber. They provide full service creative strategy and production for companies like Microsoft, HP, Capgemini, and Puget Sound Energy. They handle interactive and multimedia, film and video, web, and print. What sets them apart is their ability to tell complex stories in compelling yet easy to understand ways.