802 Networks Offers a Different Approach to the Canadian Hotspot Frenzy

802 Networks, a Canadian-based network installation and maintenance firm, today announced a different approach to the hotspot business model. By offering low cost, low maintenance wireless solutions, 802 Networks will empower business owners to offer Wi-Fi connectivity for free as an extension of their current product and service offerings.

Toronto, Ontario (PRWEB) May 27, 2004 --- Public wireless hotspots continue to take front stage with both the wireless industry and the mobile user community. This past year has brought forth an improved outlook on the 802.11 standard and the general acceptance of wireless LAN technology. 802 Networks, a Canadian-based network installation and maintenance firm, today announced a different approach to the hotspot business model. By offering low cost, low maintenance wireless solutions, 802 Networks will empower business owners to offer Wi-Fi connectivity for free as an extension of their current product and service offerings.

According to Derek Prichard, Director of Operations, current public pay-per-use hotspots are not creating the revenue that was expected. We believe the key to using wireless Internet access to increase profits is to offer it as a convenience rather than a product. Dont stray from the primary business by trying to sell Internet access. Instead, offer customers the convenience of free Internet and let current products and services continue to generate revenue."

We are seeing considerable gains in the primary business when Wi-Fi access is used as a promotional item to get customers on location," states Frank Salazar, Director of Business Development. Implementing such powerful technology with minimal investment is something that every business should be considering."

Until metropolitan or national Wi-Fi is available and roaming agreements between wireless carriers are made, a free public hotspot is the answer for the mobile user. During this transition phase, business locations that offer free public wireless access will definitely benefit from the immediate increase in customer traffic and loyalty. Companies that try to generate revenue from end-user fees might soon realize that the wireless ISP market isnt as strong as once thought.

For additional information contact: info@802networks.com

802 Networks, a self-funded and privately owned national company, is based in Toronto, Canada. The company offers outstanding wireless networking services based on proven state-of-the-art technology. The network maintenance group empowers the small business owner with a worry-free advanced and secure wireless network.

Wi-Fi is a registered trademark of the Wi-Fi Alliance.

Contact Information:
Dawn Ryan
802 Networks
Toll Free: 1-866-WIFI-802
http://www.802networks.com