Love Is... Announces New Licensees

Junior girls retro brand Love Is... signs new licensees in a variety of categories.

New York, NY (PRWEB) May 29, 2004 --- Love Is... in the air! Since being relaunched by global licensing agency The Licensing Company (TLC) last year, the juniors program for retro brand Love Is... has been steadily gaining momentum. Sightings of Love Is... products continue to pop up. Most recently, Kate Winslet was spotted wearing a t-shirt in the critically acclaimed film Eternal Sunshine for the Spotless Mind, in which she stars with Jim Carrey.

TLC is pleased to announce that several new partners have joined forces with retro brand Love Is... Deals signed for the fashion-forward property in recent months include:

All Wrapped Up (wrapping paper & accessories)
Concept 1 (fashion bags, accessories, hair accessories)
Harry N. Abrams (gift book, page-a-day calendar, boxed note cards)
HER Accessories (costume jewelry, accessories)
Incentive Media (on-line, on-demand personalized products)
Jerry Leigh Entertainment Apparel (fashion tees, sets and separates)
Ripple Junction (patches, buttons, socks, stickers, air fresheners)
Rix Tins (tin items)
Urban Station (clocks, wooden jewelry boxes, frames & coat racks)

Lori Heiss, Director of Licensing in TLCs New York office, heads up the North American program for Love Is.... She says, TLC and Love Is... are glad to be working with such great partners. All are leaders in their fields, and we are confident that they have the correct sensibilities to create products that will properly reflect the trend-driven nature of this hip, teen-focused brand."

The licensee count for this reinvigorated brand now stands at 13, with several more deals nearing completion. Licensees are still being sought in several categories including food & beverage, candy/confection, denim apparel, swimwear, publishing, on-line & mobile phone content, and electronics. Promotional opportunities are also being pursued.

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Love Is...
They are two of the worlds most iconographic figures -- the simple boy and girl of the world famous Love Is..." newspaper cartoons. Begun in the late 60s as a series of love letters from creator Kim Casali to her then boyfriend (and future husband) Roberto, Love Is... has authentically retro roots. After first being published in the LA Times in 1970, it soon blossomed into a worldwide phenomenon reaching over 100 million people. With over 9000 original panels, the cartoon is still published daily in the US as well as around the world in over 50 publications. The property is now managed globally by Stefano Casali, one of Kims three sons.

TLC
TLC is a new breed of licensing company that believes in the power of brands. With offices in New York, London, Paris and Tokyo, TLC maintains access to the worlds largest retail and manufacturing economies and provides flexibility to ensure the best implementation plan in each key market around the world. TLC was founded in 1996 and is headquartered in London, England.