Achtung, Baby!

The Bordeaux of Juices Comes to America / IZZYCUE Booth # 1706

NEW YORK, NY (PRWEB) May 31, 2004 --IzzyCue, the upstart lifestyle brand purveyor, will be showing a super-premium line of ready-to-drink (RTD), single-serve organic fruit juices from Lake Constance, Southern Germany at the 50th. NASFT Summer 2004 International Fancy Food and Confection Show. The show will be held at the Jacob K. Javits Center in Manhattan from June 27-29.

THE JUICE LINE
IzzyCue Euro-Organic Fruit Juices are first-to-market from Lake Konstance, Southern Germany, not too far from the Black Forest. This region is world-renown for its perfectly well-suited temperate conditions for the growth of apples and pears. Fruits grown in this corner of the world tend to have better intrinsic acidity levels and retain their fruity flavors more fully. The organic juice line boast of an elevated *brix content, which refers to the natural levels of sweetness and inherent minerals and flavors.

This line of ready-to-drink, single-serve consumer packaging has a shelf-life of twelve months. They are flash-pasteurized and contain no preservative or any added artificial ingredients.

The Show
The biggest specialities trade show in North America has its 50th anniversary this year! Nevertheless, it is still the most important and most active trade show for all manufacturers of delicatessen as well as imported foods, beverages and tobacco.

At least 2,000 exhibitors and more than 25,000 trade visitors are expected in the Jacob Javits Convention Center in New York City -- an increase of nearly 15% compared to the previous year. Most of the visitors are importers, distributors, buying agents of supermarket chains, delicatessen stores, department stores and wholesalers as well as food service enterprises. As in the past year, more than 45 countries will be represented.

Who attends NASFT Fancy Food Shows:
NASFT Fancy Food Shows are known for the quality of their attendees. An impressive 87% of attendees either authorize or recommend purchasing decisions!

Show attendees by title include:
•   34% Owner/CEO/President
•   13% VP/GM/Director
•   14% Sales/Marketing
•   11% Buyer/Purchasing Manager
•   9% Department Manager
•   5% Chef
•   14% Other

Look who came to last year's Winter Fancy Food Show:
•   3,922 specialty food retailers
•   1,741 chefs, restaurateurs and hoteliers
•   220 bakers
•   640 deli owners
•   1,009 gift store buyers
•   632 caterers
•   375 candy store buyers
•   690 supermarket buyers

The National Association for the Specialty Food Trade is a not-for-profit business trade association established in 1952 to foster trade, commerce and interest in the specialty food industry.

The NASFT is an international organization composed of domestic and foreign manufacturers, importers, distributors, brokers, retailers, restaurateurs, caterers and others in the specialty foods business. The organization has more than 2,100 current member companies throughout the U.S. and overseas.

About IzzyCue:
IzzyCue, a unit of BKN International Incorporated, is an emerging cross-channels manufacturer of high-end consumer products. The unit-brand builds leadership products in three highly-focused global businesses: Food & Beverage, Popular Culture and Design & Fashion. Its primary vision is to create a desirable long-term super-premium brand of significance.

This press release contains forward-looking statements and projections concerning the Companys plans, strategies, expectations, predictions and financial projections concerning the Companys future activities and results of operations and other future events or conditions, and are forward-looking statements" as defined by the Private Securities Litigation Reform Act of 1995.

Copyright & Registered Trademark:
IzzyCue ® is an international Registered Trademark of BKN International Incorporated. All other trade names and/or trademarks belong to their respective companies.

2004 All rights reserved. This article is protected by intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast directly or indirectly, in any medium without the prior written permission of BKN International Incorporated.