Business Intelligence - Words Without Meaning

Trends, promises, and media hype are all abuzz about business intelligence (BI). Every major vendor has BI solutions that promise to increase the competitive advantage. Not too long ago it was Knowledge Management that promised to increase the competitive advantage. Before that it was Customer Relationship Management, Data Mining, Content Management, and Customer Analytics. So, what is it -- really?

Newport Beach, CA (PRWEB) May 31, 2004 -- Trends, promises, and media hype are all abuzz about business intelligence (BI). Every major vendor has BI solutions that promise to increase the competitive advantage. Not too long ago it was Knowledge Management that promised to increase the competitive advantage. Before that it was Customer Relationship Management, Data Mining, Content Management, and Customer Analytics. So, what is it -- really?

Business Intelligence --a broad variety of processes and technologies to harvest and analyze specific information to help a business make sound decisions. Business intelligence may take into account such activities as six-sigma, statistical analysis, data mining and financial forecasting.

Todays Business Intelligence offerings appear to be a repackaging of the same techniques, practices, and inefficiencies that have been around for the past decade. The problem is that the groups that have thrown their hats into the BI arena are putting a new coat of paint on their existing software and practices including: query and reporting, online analytical processing (OLAP), statistical analysis, forecasting, and data mining. So, what is to be done?

Enoemic Engineering of Reston, VA and Sentio Corp. of Newport Beach, CA have entered into a strategic alliance to develop a new generation of cognitive knowledge management modules for mission critical applications. The Enoemic Cognitive Schemata Software Suite" will provide organizations with tools to facilitate meta tagging, query, and dynamic storage solutions for mission critical decision systems.

According to Dr. Steve Tuthill of Sentio Corporation, An amalgamation of advanced software technologies such as software agents, neural networks, expert systems, semantic networks and advanced computing systems with 64 bit architecture is needed to locate, harvest, characterize, and deliver disparate and disbursed data sources. The answer to effective business intelligence lies in the approach under development by Enoemic Engineering of Reston, VA."

According to Dwayne L. Shipley of Enoemic, Doing the same thing over and over and expecting different results has proved ineffective. Governmental agencies and Global 2000 businesses have similar problems of making sense from the vastness of available data and forming timely action plans to support mission critical needs."

Business Intelligence is critical in todays global marketplace. However, trying to enact BI systems using the same old approaches and vendors that have exhausted their technologies and techniques is not the way to achieve results.

Sentio Corporation, (www.sentio.com ) a systems integrator which specializes in knowledge management and business intelligence infrastructure solutions will contribute its development experience to the strategic partnership.

Enoemic Engineering, (www.enoemic.com) a subsidiary of Clarity Enterprise Solutions will contribute collaboration, content management, portal design and information life cycle management knowledge to the strategic partnership.

###