New Dedicated Online News Source Covers Mass Customisation Issues

A new website, www.MadeForOne.com, has been launched as an independent news resource for all aspects of mass customisation. Mass Customisation is the ability to provide custom-made products at prices similar to mass produced alternatives.

Kerry, Ireland, June 2, 2004 --

A new website, www.MadeForOne.com, has been launched as an independent news resource for all aspects of mass customisation. Mass Customisation (or, in American English, 'Mass Customization') is the ability to provide custom-made products at prices similar to mass produced alternatives.

"More and more consumers are no longer satisfied with taking whatever is offered to them. They want to control the design of their purchases, and many enterprises are choosing to satisfy this requirement by offering mass customisation.

MadeForOne.com provides frequent updates about new mass customised products, and also has feature articles on those companies that can satisfy the needs of individual customers", said MadeForOne.com editor, Donal Reddington. "In addition, for enterprises using mass customisation, there are separate sections covering the latest trends in concepts and technology".

While there are numerous online sources of information on mass customisation concepts, MadeForOne.com is believed to be the first English-language source of regular news updates on this topic. MadeForOne.com is currently self-financed, but it is planned to offer paid advertising when the initial readership targets are achieved.

The full website address is http://www.madeforone.com.

MadeForOne.com aims to be the primary source of information for those consumers who want their purchases to reflect their own unique needs. For those enterprises who have taken the decision offer mass customisation, the site is an opportunity to reach those consumers, and keep up-to-date themselves with new technologies and ideas.

About MadeForOne.com
MadeForOne.com is an online news resource covering mass customisation issues. It covers news on mass customised products and technologies, and feature articles on companies that use mass customisation. It also provides information on the concepts that underpin mass customisation.

MadeForOne.com is edited and published by Donal Reddington M.Sc., a systems analyst from Kerry, Ireland. He is a member of the International Institute of Mass Customization and Personalization.