ATP Introduces Worlds First 512MB miniSD at Computex. Targeted at High Growth Next Generation Cell Phone Markets.

ATP Electronics Inc., a leading manufacturer of memory products, announced today that it will introduce worlds first 512MB miniSD at Computex 2004 where ATP is demonstrating products in Hall 1, Booth #B626, 628, 725, and 727. ATP miniSD cards mainly target at the next-generation smart mobile phones with built-in cameras, video recorders, MP3 players, video games, personal information management (PIM), email and voicemail functions which require intensive storage.

Sunnyvale, CA (PRWEB) June 2, 2004 -- ATP Electronics Inc., a leading manufacturer of memory products, announced today that it will introduce worlds first 512MB miniSD at Computex 2004 where ATP is demonstrating products in Hall 1, Booth #B626, 628, 725, and 727. ATP miniSD cards mainly target at the next-generation smart mobile phones with built-in cameras, video recorders, MP3 players, video games, personal information management (PIM), email and voicemail functions which require intensive storage.

miniSD is a thumbnail-sized card designed to serve the increasing demand for removable storage as required by next generation mobile phones and devices. It was first adopted by Japanese cell phone makers for their multi-function rich media next generation cell phones in 2003.

According to IDC, the market of mobile phones will grow to over 798 million by 2008 and mobile phones with card slots will reach 157.3 million in 2004 and 246.8 million in 2005. The latest multi-function rich media mobile phones launch by major cell phone makers such as Motorola, Samsung, Panasonic and Toshiba come with miniSD card slots. This new market represents a significant opportunity for ATP high capacity miniSD. We expect that in the coming years most shipments of the flash cards will be for use with mobile phones. Demand for high capacities miniature memory cards will increase dramatically driven by next generation mobile phones with memory slots. We are proud to bring worlds first 512MB miniSD into our well established flash media product line to meet the market demands." said Danny Lin, ATP VP of Sales and Marketing.

ATP miniSD has exceptional functions and performance in a tiny form factor that is just 21.5 x 20 x 1.4mm (60% smaller than SD cards) and weighing about a gram. ATP has always been developing products to meet the demanding application coming to the market. ATP miniSD cards are compatible with latest mobile phones from Motorola, Panasonic, Sharp and many more. Furthermore, ATP 512MB miniSD provides mobile OEMs the freedom to integrate more rich multimedia functions into the devices, thereby enables the next cellular revolution.

miniSD is compatible with the existing SD standard and with the same security features for content protection. ATP miniSD is also available in 32, 64, 128, and 256MB capacities. The complete ATP flash media product lines includes MMC, RS-MMC, SD, miniSD and Flash Card Reader.

About ATP:
Founded in 1991, ATP (Advanced Technology & Packaging) Electronics, Inc. is a recognized leading manufacturer of high-capacity flash digital media solutions as well as top quality memory products, including high-density memory modules for servers, workstations, desktop, cell computing and embedded systems. With strictly regulated ISO 9001 certified facilities and advanced technologies in memory packaging, module designs, testing and qualification, ATP's latest products feature 1GB SD and MMC, 512MB miniSD and RS-MMC, as well as high speed DDR333/400 and high-density 2GB/1GB/512MB modules. ATP is committed to Performance, Quality, Compatibility and Reliability. Headquartered in Sunnyvale, California, ATP also has offices in UK, Taiwan and China. For more information on ATPs flash memory products, visit http://flash.atpinc.com or email flash@atpinc.com.

ATP and the ATP logo are trademarks of ATP Electronics Inc. ATP Electronics Inc. is an authorized licensee of the SD and miniSD trademarks. All other brand or product names are trademarks or registered trademarks of their respective holders.

Press Contact:
Daphne Jang   
TEL: 408-732-5859    
Fax: 408-732-5055    
Email: daphnej@us.atpinc.com