Common Sense Design helps Child Safe Zones build parents' trust

Child Safe Zones, a division of Ardingly-based Community Alerts, has relaunched its Web site as part of a concerted marketing initiative.

(PRWEB) June 3, 2004 --Child Safe Zones, a division of Ardingly-based Community Alerts, has relaunched its Web site as part of a concerted marketing initiative. The firm's core service is to help reunite parents with their missing children.

As part of the company's marketing initiative it commissioned Common Sense Design to revamp its online presence, helping it increase awareness of the scheme and improve sales.

The redesigned Web site has improved navigation and a much clearer layout. It acts as a more effective information resource that affiliates, such as Vodafone, can direct potential customers to, helping it to build trust with potential customers. The new site design now links more closely to its offline collateral's appearance, producing a more cohesive image.

Common Sense Design has also produced an animated banner advertising campaign for the company.

About Common Sense Design's Nigel Gordijk:
Nigel Gordijk - based in Brighton - is an accomplished graphic designer with over 15 years' industry experience. His Web site designs are noted for their ability to engage users and their ease of use. He has worked for BP, Thomson Holidays, Brighton and Hove Virtual Festival, LearndirectScotland and No 10 Downing Street.