PR Performance Measurement Expert to Teach Public Relations Workshop at Measurement Summit - Corporate Communications Executives Who Participate Will Also get Custom Communications Performance Dashboard

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Katie Delahaye Paine, a noted expert in PR performance measurement, will lead a public relations workshop on the opening day of the second annual Summit on the Future of Measurement. Says Paine, “Corporate communications executives who participate will learn the basics of marketing research as well as PR measurement and evaluation. Each participant will also leave with a customized ‘Communications Performance Dashboard’ designed around specific measures of success for his or her own organization.”

Katie Delahaye Paine, a noted expert in PR performance measurement, will lead a public relations workshop on the opening day of the second annual Summit on the Future of Measurement. Says Paine, “Corporate communications executives who participate will learn the basics of marketing research as well as PR measurement and evaluation. Each participant will also leave with a customized ‘Communications Performance Dashboard’ designed around specific measures of success for his or her own organization.”

Paine’s public relations workshop, Measurement 101, is the result of 17 years of experience in developing measures of success for corporate communications executives. She started her first PR performance measurement company in 1987. As CEO of her new company, KDPaine & Partners, she currently works with companies such as Hewlett Packard, Raytheon and Southwest Airlines to develop measures of public relations effectiveness.

Sponsored by the Institute for Public Relations and Ragan Communications, Paine’s public relations workshop will begin with an overview of marketing research principles. Measurement 101 will also include her detailed review of current PR performance measurement methodology. Finally, she will provide an evaluation of PR measurement tools and vendors.

To put theory into practice, attendees of the public relations workshop will then participate in a series of Dashboard Development sessions that will provide each participant with specific measures of success for his or her organization.

Measurement 101 is a pre-conference public relations workshop that kicks off The Measurement Standard Summit on the Future of Measurement and Evaluation. The second annual event will be held September 21-24, 2004, at the New England Center on the campus of the University of New Hampshire in Durham, NH. It features four days of in-depth study and discussion of the latest marketing research on PR performance measurement.

The $599 fee for participating in the pre-conference public relations workshop includes one night hotel accommodation and attendance at Case Study day. While the pre-conference workshop is not included in the $895 registration fee for the Measurement Summit, corporate communications executives who take advantage of the early-bird discount available until June 15, 2004, will pay only $795 for their registration fee. Additional information is available at the Measures of Success web site.

On Wednesday, September 22, Case Study Day will feature discussions by some of the worlds’ most respected organizations, including the US Marine Corps, JP Morgan Chase, and Dana Farber Cancer Institute. Corporate communications executives will present their experiences in implementing PR performance measurement within their organizations.

On Thursday, September 23, the public relations industry’s leading experts will present their view on where marketing research and PR performance measurement are headed, both in the US and around the world. Guest speakers from Germany, the UK and Latin America, along with leading academics and practitioners will discuss their latest state-of-the-art measurement and evaluation programs.

On Friday, September 24, attendees can learn the latest marketing research and PR performance measurement methods in a hands-one workshop lead by Kathy Collins and Don Stacks, members of the Institute for Public Relations Measurement Commission.

The first Measurement Summit, held in October of 2003, brought more than 60 of the best and brightest minds in PR performance measurement together to map the future of the field. “We decided before the first conference ended, that this needed to be an annual affair,” says Paine. “Our goal was to attract equal representation from the four pillars of our industry: academia, public relations agencies, corporate communications clients and marketing research suppliers. We met the goal for every pillar but academia. So this year, we’re excited to already have the Institute for Public Relations on board as a sponsor. We hope this will help spread the word throughout the academic community and help generate twice as many academic papers and case histories this year.”

KDPaine & Partners regularly provides PR performance measurement advice to some 2,500 members of her website as well as dozens of clients worldwide. In addition to its Measures of Success web site, it also publishes The Measurement Standard, The One Minute Benchmarking Bulletin, as well as numerous white papers, buyers’ guides and handbooks.

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